Tag archive for "advertising"

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Blogging

IFB Mentioned in WWD Cover Story

10 Comments 27 August 2010

Today in Women’s Wear Daily an article titled  Marketing’s New Rage: Brands Sponsoring Influential Bloggers by Cate Corcran talked about the changing landscape of retail marketing in the blogging community. Banner ads have been lucrative for some bloggers in the past, but today, companies engage bloggers in many different ways, such as design collaborations, sponsored [...]

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Blogging

How Do Bloggers Benefit From the Coach Poppy Project?

87 Comments 17 August 2010

A couple of weeks ago, I got a pitch from Coach about this thing called the Poppy Project. You can install the widget on your blog and your readers would interact with the poppies and the one whose readers interact the most wins a grand prize. Or if they spot a coach bag then you [...]

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