Part of growing your blog is the savviness of understanding your readers. When you’re just starting out, starting again or in a regular blogging groove, it’s natural to post about any and everything related t... Read More
I started my blog in the beginning of 2009 and the topic of fashion came naturally to me: I loved fashion, I knew a lot about it and I never ran out of writing inspiration. My blogging adventure actually st... Read More
I address the power of our readers rather frequently on IFB, don't I? They're like the yin to our yang of blogging - the call and response, the reason our blogs are not just private online journals. No m... Read More
What should fashion bloggers do when their readers love a brand/product but aren't fans themselves?
People don't read online. Well, not that closely, anyway. Studies have shown that the average Internet user is much more of a "scanner" than a reader, meaning they are looking for key words and ide... Read More