Happy new year! Hope you celebrated fittingly and are enjoying all that 2014 has to offer thus far. The new year is a perfect chance to clear the slate on so many levels. After all, you've got to make space i... Read More
Last week, we talked about the mistakes we all made with naming our blogs. So if you had to do it all over again, how would you do it differently? Well, thinking of name combinations, checking if URLS are t... Read More
The truth is, digital is still foreign for many brands, which explains why some continue to do small digital tactics instead of diving into bigger, digital (and social) campaigns. It's hard to imagine not going... Read More
It all comes down to numbers. At least, in the marketing world, numbers indicate strength and the higher the following or rank, the more credible your blog will appear. You can have strong visuals and compe... Read More
Just yesterday I received an email pitch from a small company that sells matching apparel specifically for babies and dogs. For some, like mothers or pet-owners (and most especially those who are both) this... Read More
Do you know your fashion blogger history? Our community has been rapidly changing over the past couple years -- so fast, in fact, that we've barely had time to take a look back at our progression. In honor of our 7th IFB Con (can you believe it!? 7!!), here's brief peek at how bloggers have evolved thus far, a la timeline format.