Tag archive for "branding"

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Blogging

The Importance (and Unimportance) of Being Niche’d

29 Comments 27 September 2010

TweetPost by Ashe Mischief Recently a blogger friend and inspiration said to me, “You should really get more involved in the plus size/fatshion blogging community.”  It was food for thought- after all, I am a plus-sized woman, but I don’t consider myself a fatshion blogger.  So I wrote about it– Fatshion vs. Fashion blogger.  And [...]

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Blogging

IFB Mentioned in WWD Cover Story

10 Comments 27 August 2010

Tweet Today in Women’s Wear Daily an article titled  Marketing’s New Rage: Brands Sponsoring Influential Bloggers by Cate Corcran talked about the changing landscape of retail marketing in the blogging community. Banner ads have been lucrative for some bloggers in the past, but today, companies engage bloggers in many different ways, such as design collaborations, [...]

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Blogging

Can You Kickstart a New Career With Crowdfunding?

38 Comments 06 August 2010

Tweet (Wendy Brandes and Kickstarter Stacy Lomman) Are you blogging for love, or for money? I swing both ways. Yeah, bitches, I’m kinky like that. I started my Wendy Brandes Jewelry blog in 2007 to promote my fine jewelry line. But, before I was a jeweler, I spent 10 years as a journalist at the [...]

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Blogging

Photography for the Amateur, Stagefright-Afflicted Blogger

57 Comments 02 July 2010

TweetThis post is by Vahni of Grit and Glamour In her recent post, 2 out of 40, the Queen B of Style Underdog lamented her feelings of awkwardness while posing for outfit shots, then deemed the outcome of her frustrating endeavor as “wonky.” “This is all I have to offer today,” she proclaims. “Two shots [...]

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Blogging

Response from Chictopia: Expect More Style Galleries

40 Comments 07 May 2010

Tweet      Written by Jennine Jacob and Wendy Brandes Last Friday’s post — Read the Fine Print: Chictopia and Payless Don’t Need to Ask to Profit from Blogger Images – revealed that Payless Shoes was using bloggers’ images to promote its products on its commercial website without the express consent of the bloggers themselves.  [...]

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Blogging

Read the Fine Print: Chictopia and Payless Don’t Need to Ask to Profit from Blogger Images

235 Comments 30 April 2010

Tweet Who owns the content you post online? We’ve all heard speculation about who really owns the content you put online. Who owns the images you put on Facebook? Who owns the emails in your Gmail account? Who owns your Twitter conversations? Or — closer yet to fashion bloggers — who owns the content you [...]

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