Last week, the New York Times published an article about how bloggers were paid to wear clothes to Fashion Week so they can get shot by street style photographers, "Popular bloggers and other so-called infl... Read More
Street style photography, once the online mecca of originality, spontaneity, and independence in fashion has now become an outdoor step-and-repeat, with sponsored outfits, brand placements, and pay-for-play deals for the trendy and internet-famous (mostly of the fashion blogger breed), according to an article published yesterday in the New York Times.
Last week, Cathryn Sloane of the University of Iowa published an article that insisted that every social media manager should be under the age of 25. On the surface, it may seem that social media is a "kid" thing -- but if you look more deeply into the game changers in this industry, it's apparent that it's an older generation that really understands the power of marketing through a social media technique.
Samantha Lim knows quite a bit about the business of blogging. She's helped spearhead the transition FashionIndie.com, now a go-to site for those wanting a the scoop on trends and news in the industry, from a blog that was originally founded by Daniel Saynt (who now runs Socialyte.co).