Not typically ones to lag behind in transforming social media, Facebook is now trying to find new ways to monetize the social networking site. The result? They've been working on with two new features as a way to work with brands and businesses to reach their target consumers
Paris runways have been flooded with Yves Saint Laurent references, Chanel's hula hoop handbag, there's been a huge push in e-commerce in fashion, and more!
Lately, it seems like my newsfeed is constantly flooded with reports on the fashion industry's major move towards digital, often inferring that more traditional forms of marketing, usually used at larger fashion houses, are now finally picking up on it.
Material Wrld launched in late August as a curated online fashion community, giving access to cool personal closets from around the world -- but unlike most sites that are based in only a "buy or sell" set up, users can engage with one another through "liking," commenting, and sharing photos, much like Pinterest board.
What's the point of flagships in this era of e-commerce, Joshua Jackson once cut Diane Kruger out of a Dior Couture dress, and Scott Schuman weighs in on the most recent street style controversy.
Less than two days after the spring 2013 Diane Von Furstenberg collection walked at Lincoln Center, the label announced this evening that Yvan Mispelaere would be departing from his position, and more!
Pose announced that it has added an e-commerce capability where users will be able to buy merchandise directly off of user photos, giving the uploader an opportunity to make a commission off their style, and the viewer a chance to shop a look without doing all the research.
Sophia Amoruso is not only fashionable and the coolest-looking girl on the block, but her natural business smarts has made her e-commerce website, Nasty Gal, the “the fastest-growing company in Los Angeles and the fastest-growing retail company period.” Pretty impressive, eh?
With thousands of e-commerce sites surfacing on the 'net, what is it about Nasty Gal that has sky rocketed its numbers? We've broken down what makes Nasty Gal stand out as a company, and applied their tactics to you.