I hate to admit it, but I've had this thought more than once: "If I lost 10 pounds, my blog would be way more popular." You could also swap in 10 years younger for pounds. I immediately give myself a pep ta... Read More
Lately, it seems like my newsfeed is constantly flooded with reports on the fashion industry's major move towards digital, often inferring that more traditional forms of marketing, usually used at larger fashion houses, are now finally picking up on it.
From flash sale sites, to size scanning technologies, to trend curation, and beyond, a larger wave of the fashion world is now finally using apps, websites, and social media to refine traditional business models. So where do bloggers fit in?
Street style photography, once the online mecca of originality, spontaneity, and independence in fashion has now become an outdoor step-and-repeat, with sponsored outfits, brand placements, and pay-for-play deals for the trendy and internet-famous (mostly of the fashion blogger breed), according to an article published yesterday in the New York Times.
As magazines begin to tap into bloggers more and more, I began to wonder: will this progression continue to meld together, eventually evolving digital magazine platforms and blogs into one? Or will magazines and blogs forever be of two different mindsets in fashion?
Natalie Massenet, founder of pioneering fashion e-commerce website Net-a-Porter, is soon to be named the new chairman of the British Fashion Council (BFC), it's no longer about where you sit at the fashion show, and more!