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What do brands look for when working with bloggers? Figuring out that out can be almost as difficult as solving a Rubik's Cube. You think you have it, then there's that one unsolved side. Yikes. Looking from ... Read More
Handbags have always been difficult for me. I love them on other people, but picking out the right one has always been a problem. Especially these days when we have to schlep around a laptop, sometimes a ca... Read More
We've discussed what it means to be an innovator and what brands are taking digital into their own hands and producing content that is not only riveting but is changing the way we see digital. Now... Read More
The newsstands compete for your attention with their flashy headlines and cover stars (oh hey, Britney) but what about their social networks? After finally finding and building a readership and co... Read More
The truth is, digital is still foreign for many brands, which explains why some continue to do small digital tactics instead of diving into bigger, digital (and social) campaigns. It's hard to imagine not going... Read More
Much like "curator" and viral" the word innovator has become a mainstream buzzword, with brands and designers (even bloggers) using it frequently in press releases, mission statements, and bios. To find the... Read More
What we call "Awards Season" is still months away, but there's one celebration that comes this time of year, at that's the Emmy Awards. From comedy to drama, mini-series and made-for-TV movies, the awards cover... Read More