How blog networks pay…

Personally, my first experience with a blog network left a lot to be desired. I was confused, didn't really know where to look to find out whether I was being paid fairly.They dictated the placement of their ads ‘above the fold' even if they were mainly deodorant ads and dating survey ads. To top it off they gave poor customer service when inquired about why or how blog networks or advertising works.

That was just my experience. Honestly, I haven't tried another network, although I am considering finding one to work with in the near future.

ProBlogger put together a comprehensive list of different ways blog networks pay their bloggers:

  • Revenue Share – where the blogger earns an agreed upon percentage of their blog’s revenue (I’ve heard anything from 20% to 80% splits)
  • Revenue Share of Certain Income Streams – where the blogger takes a % of one or two income streams and the network takes other income streams (for example a blogger might take 80% of AdSense revenue and the network takes the other 20% plus any other income from the blog). Another variation on this is where the blogger is allowed to use affiliate programs and the network takes advertising revenue.
  • Traffic Payments – some networks pay purely on traffic levels – a CPM model (ie blogger is paid $X per 1000 page views)
  • Flat Monthly Fees – the blogger is paid a certain amount per month if they reach certain posting goals.
  • Payments Per Post – a flat fee per post (I’ve heard of anything from a few dollars up to hundreds of dollars per post – depending upon the blog, topic, blogger profile and post length)

So hopefully this helps in your search for the right network to link up with.

ProBlogger is not an IFB member… but its valuable blog to read if you are interested in monetizing your blog.

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2 Responses

  1. Helen

    I’m not the biggest fan of blog networks – no business does something to benefit others. After all they have to make money themselves and be a profitable business. But some are definitely more worthwhile than others. Though I’ve never signed up to one (too much paper work, and I was a little skeptical about a big fashion site/blog one early on), I do do affiliate banners because it’s just prettier than Google Ads. But I do have google ads on rotation – one must try a few sources to try and make money after all!

  2. Libertygirl

    This isn’t ad related, but the standard editorial rate for bloggers in the UK is £3.50 per post. (I nearly fell over: as a professional journalist I cldn’t believe it – I get paid per word in the real world – so my payment is maybe 100 times this for an article!) LLGx