Fashion Bloggers Claim Your Media Credentials Today

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Getting out into the real world and brings your blog to the next level… it's intimidating, but Tierra M Wilson, breaks down how to get your media cred and how not to blow it.

Recently, I had an interesting conversation with a fashion photographer at a local fashion event. He was bragging about his full media pass to a local fashion week in the area which included some big names in the industry. I mentioned that I had the same pass he looked at me incredulously and asked, “How does a blogger get media credentials?”

Well, after giving my “fashion bloggers are important too” speech and politely walking away, I thought about the media barriers that fashion bloggers face. As a result, here are eight guidelines to getting the media credentials that you deserve as a fashion blogger.

1. 1. Get from behind the computer

So many fashion bloggers confine themselves to their computers and cut their opportunities to get offered media access to local fashion events and shows. Get from behind the computer and get out there by attending local events and supporting local designers. So many fashion industry professionals will be excited to give your readers an inside look into their lines or boutiques.

2. 2. Attend the right events

Some events every fashion blogger should attend locally include boutique openings, local museum lectures and exhibits on fashion, trunk sales, apparel conventions, and fashion parties. Bring your business cards and be prepared to network with industry professionals. Search meetup.com for Meetups in your area that focus on your topic and become a member of that group. Soon, industry insiders will be inviting you to events.

3. 3. Localize your content

Sometimes as fashion bloggers we fail to reach out to local readers. Use one post a week or month to talk about fashion events and news in your area. It's great to cover New York Fashion week but what about local Fashion Week, sales at local events and new boutique openings? Incorporate those into your blogging editorial calendar and make your blog the spot for news and events in your area.

4. 4. Get more out of your Social Media Footprint

It's important to use at least 30 minutes of social media networking to search for other users and fashion bloggers from your area. Use twirl to search for tweets that include keywords of your city and follow those tweeters. Are other users or bloggers talking about a local fashion event? If so, make plans to meet them at the event and exchange information.

5. 4. Contact Local Fashion Event Organizers

One of the easiest ways I got a full media pass to a local fashion week in my area was by contacting the event organizers and offering to cover the event on my blog. They immediately sent a media credential application over to me and gave me full access. Most fashion events will not turn down coverage and support from fashion bloggers because of the influence blogs have on consumers. If you are just getting started, another way to get media credentials is to offer free advertising space on your blog in exchange for media access; you'll soon find that not many people will turn down free advertising.

5.5. Be prepared to defend your right

Unfortunately, traditional media and some organizers won't be very supportive of a fashion blogger taking up media space at the end of the runway with a digital camera; but you have a right to be there. Be prepared to explain what a blog is, how many readers you have, how you will use the content, and how important fashion blogging is to the industry.

7. 7. I got in, now what?

Be professional! Use a quality camera to take pictures of event happenings, post information within 24 hours , email posts to organizers and boutique owners, and stay until the end to absorb as much information as possible. Another effective method is to go backstage and get interviews with the “forgottens” like makeup artist, stylist, and runway organizers. And most importantly, have the correct tools of your trade including business cards, cell phone, pen, and a notebook.

8. 8. Never….

…forget to attach your blogger resume to media access applications, bring friends unless given permission, leave an event too early, give a “diss” review, leave your business card at home, misspell names, or forget to send thank you emails or letters to the appropriate people.

Before you now it you'll be considered as a legitimate part of the media and have more invitations and samples than you will know what to do with!

Tierra M Wilson

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55 Responses

  1. Ashe Mischief

    Fantastic post! These are great tips– some unusual and definitely food for thought, and some that just a good kick in our butts to become more active!

    Reply
  2. dhonjason

    We practice those here in the Philippines. Not just Fashion Bloggers, but Bloggers in General as part of the “New Media”.

    Reply
  3. Aus Anna

    WOW this is some seriously great advice, i love it. honestly this is the kind of things i need to start doing to create a business out of my blog.
    thanks for the post!

    Reply
  4. Liberty

    Fabulous tips! It’s so easy to get trapped behind the computer, but what we’re missing by not networking is worth gold. Thanks for the reminders.

    Reply
  5. dogmom

    Thanks so much for this…it’s spot on!!

    One more thing to add to the ‘I’m a blogger…’ case is that traditional media outlets (CNN, WSJ, etc.) offer ‘related content’ (mostly blog pieces) with their major stories. Mine have been picked up by both and submitting these screenshots (content is dynamic, so changes every 24 hours), w/my credential applications has gotten me into major events.

    Reply
  6. Tierra M Wilson

    @dhonjason…. “New Media” needs a stronger support system in UK and America. I’d love to hear what method was used in the Phillipines that allowed them to incorporate those concepts so seamlessly…

    Reply
  7. Sandra

    Another piece of advice that I received from my fashion writing instructor is to create your own letterhead. If you want to be taken seriously, look professional.

    Excellent tip Dogmom.

    Reply
  8. dhonjason

    @Terra M Wilson… Thank you.

    “New Media” is still young, minority and trying to gain its own respect and reputation. But it’s great to see here that Blogger’s are invited to media events, Press Launch/es, etc. Blogs are now recognized as a essential part and new avenue for marketing and advertising.

    Reply
  9. Capitola Girl

    Wow, what a terrific post! I hadn’t thought about this topic in too much depth before– but I have had a few of my blog posts that have been picked up by traditional media sites (in their blog areas) and was credited in the byline, so these are very interesting tips for me to consider. Thanks for sharing your advice!

    Reply
  10. Emese Melon

    Wow, you really did opened my eyes w/ all this blogging, and the truth is, that i was focusing only on the big events, not even thinking ’bout the one s in my tow, even though, there are not many, there are some really exciting ones 🙂
    Thank You !

    Reply
  11. Kari Jensen

    Bravo. I’ve used my fashion blogger “credentials” to go beyond the box: I covered former U.S. Gen. Colin Powell in Hong Kong and the Clinton Global Initiative Asia meetings in Hong Kong (where I interviewed fashionable Chinese movie star Michelle Yeoh of “Crouching Tiger, Hidden Dragon”, among others). During a serious press conference w/ Lord Chris Patten, former British Gov. of Hong Kong, I spoke up and asked him where he bought his suits. Everyone laughed. My fashion blogger credentials also got me into that event. Get out there. Observe. Report. And then let us know what you find. Cheers.

    Reply
  12. Terra

    You mention “blogger resume”. I’m a blogger newbie and am not exactly sure what that is. Do you mean a listing of the blogs you write for or some of your bests posts? Thanks.

    Reply
  13. Style Maven

    If you are new to blogging how long should you wait before apply for credentials…after a certain number of posts, or a certain number of months blogging?

    Reply
  14. Jennine

    terra…that’s a good question… i usually use my media sheets which include my stats, and a synopsis of what my site is about.

    i’ll work on writing a post about that, as we’re working on the new media kits for my sites.

    Reply
  15. Beka

    Great advice! I love this, and it’s really helpful. I especially loved the part about getting away from the computer, and getting out in the community. As bloggers, it’s far too easy to isolate ourselves.

    Reply
  16. Tierra M Wilson

    @Terra.. a blogger resume is simply that, a list of all the blogs you’ve written, any writing samples, your computer and image editing skills, any blogging platforms you are great at… etc..

    @StyleMaven… I suggest 6 months of consistent blogging.. that way people feel if they let you in they will be reaching an audience

    Reply
  17. Andrea

    Great to know we’re on the right track at Denver Fashion Beat! Tierra, fantastic job. It’s great following your success. Jennine, thanks for having this resource available for us!

    Reply
  18. daisytagger

    A word of advice on the credentialing process from across the table: Your “social media expertise” alone will not garner respect from most organizers. It’s not that you HAVE a blog; anyone with internet access can HAVE one! Just like “traditional media” it is about the quality of your work and especially your REACH. Be prepared to show writing samples, coverage you’ve received in other respected outlets and proof of traffic verified with an independent source (site stats showing the number of unique visitors and page views you get in a month.) Also please don’t be insulted when you can’t get into an event, or when other writers from outlets with larger readership are seated in a better location than you are. Sometimes there simply isn’t room for everyone. Organizers will select those journalists who will have the greatest reach, following and impact on the bottom line.

    Reply
  19. Jennine

    daisy, excellent point… there is something to be said for the difference between just starting blog and one that has built up reach.

    however, some outlets still have strong traditional media leanings, even if some magazines dont’ have as great of reach as the blogs, like for instance Who’s Next in Paris requires a press card, which if you don’t work in traditional media you don’t have one. though they did let me in when i presented them with my site and with my statistics, it took some talking though.

    Reply
  20. Sarah

    I am a fairly novice blogger, and am thrilled to have just discovered IFB! I am more of an art blogger, but can relate much of the info in your articles to my blog as well. Keep up the great work!

    Reply
  21. Fashion Freak

    Hey everyone, i’m trying to start my own fashion blog for teen trends. I believe that I’m quite knowledgeable about the fashion that teens are interested in which is why i want to help. However, i’m new to all this blog stuff and have no idea how to really get it up an running. Please everyone check out my page and leave comments telling me where i’m going wrong and maybe give me some advice. I’d really appreciate it. Thanks. (I’d litterally take absouloutley any help lol)

    Reply
  22. GetGlam

    Thank you for a great post! I have bookmarked it and will take these steps. It probably works just as well, even though my bog http://get-glam.com is mostly about Vintage. There are certainly events in the area that can be covered.

    Reply
  23. Megan

    Great article!! I’ll definitely be referencing this list often! Do you have the article posted yet about creating a press kit for bloggers? I read above that you were working on one, thanks so much!!!!
    .-= Megan´s last blog ..FASHION WEEKEND IN THE HEART OF DIXIE! =-.

    Reply
  24. May

    Excellent post! I attended to the local fashion week few days ago and had an ugly battle with a traditional media’s photographer who was really upset to see me and two more girls from digital mags in the first row pitch taking pics with digital cams (not as big and pro as his). At the end before explaining them all how many readers we have and all the stuff we have to cover in every post (taking pics, writting about the whole collection outfit by outfit incluiding accesorising) and with the help of the event organizers who made pretty clear they wanted us to be there… all the photographers understood we are as important as they are….and maybe more!
    .-= May´s last blog ..Por la calle del color =-.

    Reply
  25. Jayy

    wow this article really helped me! I just joined a local group in south florida. I am excited to go to events and meet other bloggers. Thanks IFB

    Reply
  26. Fashion Consultant

    Thanks for all the wonderful information!! Even though I have been in the business for years it is always a good idea to brush up on info such as this. These are VERY important fundamentals that need to be accomplished to help anyone in the business of Fashion Blogging to succeed.

    Reply