Once upon a time Perez Hilton aka Mario Lavandeira used to blog in a coffee shop and now he is one of the most famous bloggers in the world. Perezhilton is an integral part of Mario's life because not only does he make a lot of money from the blog, it has attributed to his fame and power. The same could be said for The Satorialist aka Scott Schuman who is idolized by glossy magazine editors all over the world. I have lost count of the amount of times I have heard his blog mentioned in Vogue and Elle. His awesome talent has led to commissions left, right and centre. This is a far cry from Liberty London Girl whose identity is totally anonymous; her blog plays a sideline to her full time job as an editor of a glossy magazine. The life of a blogger varies from person to person and over the years I have found that it can either be a sideline in addition to a full time job, an outlet in which to fulfill creativity or a way of making a living.
AshleMischief who created Dramatis Personae sees her blog as an outlet to express her creativity. “I began it in 2007 with the intentions of having a place outside of my personal blog where I could focus on one of my great loves – fashion,” she said. “I found that a lot of my personal posts were on what shoes I was coveting, particular designers whose runway acts I loved, and I thought I might be driving a few people crazy. Though I think Dramatis Personae has outgrown that original vision in many ways, I think it's a great outlet to talk about things on my mind, share some of my new loves and great obsessions, and the influences in my life. It's really allowed me to connect with others who stimulate that creativity, encourage it, nurture it, and really interact with it– because they're all thinking about the same things.” She rates her blog between a three and four out of five in terms of priority in her life. Of her extracurricular projects, it is probably given the most time and certainly the most thought throughout the day. Next to her full-time job, it is probably the most time consuming thing she works on and she would add fulfilling.
Chanel Ward who brings us Hip Candy as well as five other blogs started them as hobbies but as they've grown but she has found that they have turned into a nice source of secondary income. “The blogs bring in enough to pay a couple of household bills as well as putting gas in my car and getting my hair done on occasion,” she laughs. “So that's where I am with it right now. I would love for it to be a source of full time income, so that's definitely a goal I look forward to reaching.” Her blogs get a rating of 3.75 in her life.
Tierra Wilson runs Technology Starlet which is strictly based on fashion as it relates to technology and www.tierramwilson.com which focuses on clients and how they can better their online boutiques. “Technology Starlet is strictly a hobby,” she says. “I love fashion and technology including fashionable gadgets, laptops and accessories and any other applications that fit into those categories. It's definitely a hobby that enjoy and I update the blog at least once a week. It's a specific niche that no other blogger is focusing on and it gives me the creativity to write what I want to write about as well as how technology has changed fashion and the fashion industry. TierrraMWilson is a full time job. I help fashion industry professionals who haven't made the plunge to “online marketing” come up with creative ideas to help them make the big switch.” She rates her blogs as 5 in terms to the priority in her life.
Ashley Kultunen who brings us the delightful Breakfast at Saks and uses her blog as an outlet to talk about and explore her obsessions with fashion, clothes, designers, models, and everything related. “I started to bore my friends and especially my boyfriend with my constant chatter about couture runway shows and the Erin Wasson x RVCA collab. So I decided to start writing a blog, in hopes of making friends with other people who shared my fashion obsession. So far it has been working out excellently, and I've discovered many other blogs that I now read daily. In terms of importance, she rates her blog as three.
So there you have it; our blogs may not be the centre of our lives but it certainly play an important part.