Last week I posed the question, How had the recession affected your blog? While I anticipated a wide variety of responses, I was quite intrigued to hear from the bloggers who make a living with their blogs and to hear how it's impacted them. With all the doom and gloom we hear about in the news, it's really great to hear less dramatic and more realistic affects on the business side of blogging. Here are three comments out of the discussion from bloggers telling about how the recession has affected their blogs, their businesses and their own shopping habits.
Bigger Orders Less Often
Since my blogs are my business, I’ve been really keeping a close eye on my affiliate sales this year, trying to see if they’re affected much by the recession – i.e. people aren’t buying as much – and you know what I’ve found? first, according to my forecast (based on YTD) I’m on track to sell about 16% more through my sites this year than last year, but also:
Average order sizes are going UP, which in my mind indicates that maybe people are spending more $$ less often; they may be buying quality over quantity (which is great & what I’ve been “preaching” for years!).
Seems to me the latest frenzy over the Alexander Wang coco duffel selling out in hours & days indicates that people are still willing to spend the big bucks on things they love…thankfully i was lucky enough to be able to trade with an advertiser for mine.
As for me, personally, I stopped buying a lot quite some time ago. I’m not making a lot less money, I’m just trying not to spend it as soon as it comes in anymore…but until I saw some of the new James Perse items, I’ve not been really tempted by anything either.
Diversifying Monetisation Strategies
Sophie of HipGirlie.com
Great topic. I think the recession has made an impact on my blog in a few different ways.
1. I’ve noticed that people that are purchasing (through affiliate links) are spending less per purchase. For example instead of spending $300 or $400 from Zappos, Steve Madden, Bebe or whatever the shopping site is…now women are spending less per transaction. Probably $70-150, in that range as opposed to several hundred dollars at one time. So ultimately my affiliate income from my blogs has dropped about 30%. I think women are still shopping online (that will not stop) but they are spending less and buying fewer items than before the recession slammed everyone.
2. The topics I choose to write about now have changed somewhat. Every week I look for at least 2-3 posts that focus on fashion on a budget, get this look for less and so on. Right now those topics seem to be most popular and I think I’m providing more value to my readers by giving information that is more relevant based on the current conditions. Don’t get me wrong, I still have to get in my ultra fab posts where I talk about designer and high end stuff as well. I just don’t do it as often now.
3. Since affiliate income has been down somewhat I’ve looked for alternative monetization strategies. I’ve found that Chitika has been working great for SE traffic. I had a friend tell me about it and I’m really glad I started using it as it has more than made up the gap in the decline in affiliate revenue over the last 2 months. I’ve also recently started using ShopStyle’s “ShopSense” program and have been very pleased with that so far although I’ve only been using it for about 4-5 weeks now. I love their widgets and how easy it is to implement my looks that I put together into my blog posts.
I knew that I loved blogging about fashion since the first week my blog went live. My passion has only continued to grow and so I’ve come to the realization that I needed to develop more blogs so that I was diversified and gave myself multiple ways to make money from blogging. That’s why I found my partner to help me and we should have 5-6 blogs before the end of the year. Niche blogs are the way to go!!
For me personally the recession has made me spend less online as well. I realize I don’t need as many things and probably only buy 2-3 items a month. Recently I bought from TracyPorter.com and got like 90% off the original price and BostonProper.com has had some amazing deals as well. Now is a great time for bargains but I still only get 1 item that I feel I will truly love and that will be a long term piece to my wardrobe. Since the recession I monitor my spending much more and evaluate each purchase as to whether or not I really need or want something prior to buying.
Setting Up Shop
Retro Chick of Retro Chick , she runs a vintage shop on eBay along with her blog.
When I was a student I had a major shopping habit, and the debts I ran up doing that caught up with me well before the recession meaning I was permanently broke and whilst I still loved fashion and clothes I had to seriously change the way I shopped and thought about my wardrobe.
Indirectly this is what lead into me becoming a blogger and selling clothing, so almost the opposite of Jennine! When I shopped a lot I saw myself as a consumer, but as I realised that it was possible to be fashionable and stylish without massively consuming resources or spending a fortune I felt more like it was something I wanted to share to stop other people ending up in my situation.
In a way the recession has been good for me as more people are starting to realise that disposable fashion isn’t the way forward and are looking more at second hand and vintage shopping as a way of saving money.
image by kalandrakas