Last week I put out a poll asking you how you felt about sponsored posts. The results were quite surprising. With all the talk about how doing sponsored posts degrades a bloggers credibility, and some blog networks won't allow you to use their advertising if you do sponsored posts, the truth is, most of us don't mind them. While a small percentage have actually done a sponsored post, there is an interest integrating sponsored posts in a bloggers monetization strategy.
If you're going to do it… do it right
For the most part, people didn't mind them as long as they were done properly, if the sponsor was a good fit, if the post didn't veer from the regular content, if it wasn't done too frequently, and as long as the blogger was upfront about it. Here were some of the comments from the last post:
‘I don’t read blogs to be sold to. That’s why I stopped reading nylon magazine, even the articles are just ads to get money out of our pockets.' ~eyeliah
‘For me, it comes down to that honestly these are pretty crappy times financially for everyone, so I’m totally not going to hold doing sponsored posts against a blogger – to a degree. If that becomes everything they do or if the posts are about something that they would normally not touch with a ten foot pole, it might cause me to lose interest in the blog.' ~Michelle
‘I know magazines etc are all heavily sponsored but i think blogs should be more personal than these outlets and should only contain content that the blogger believes in.' ~Hannah
‘Sponsors have been used in business for a long, long time so they’re nothing new. I mean look at all the athletes and celebrities that have sponsors.
To me there’s nothing wrong with a blogger being sponsored by a company. It’s the way you do it. There’s a tactful way to do it and of course there are definitely untactful ways of going about it.
No one wants to feel like they’re being sold to. That being said, sponsored posts start to get annoying when they start popping up all the time on the same blog. But seeing a sponsored posts every once in awhile doesn’t bother me a bit. I mean, I would hope that when blogger writes a sponsored post that they actually do like the product.
Let’s face it, we all would like to monetize our blog, so if a company that I LOVE offers a payment or a trade for a post, hell yeah I would do it! It’s part of business, it isn’t much different than selling ad space. At the same time, I’m very concerned about the image of my blog so it really has to be something that I love. To me, it’s never worth the money to promote something that I don’t believe in.' ~ Kate
All in all, I was quite surprised by how much I personally felt was similar to what many of you communicated. Sponsored posts have been criticized by a few bloggers,which lead me to believe that most bloggers were against the practice. But a majority of us realize that if done properly, it doesn't degrade your blog.
While many of you did not say if you would do it if the opportunity arose, again and again I heard how important it was to maintain your level of quality on your blog.
Oddly enough, over the weekend, I did get an opportunity to do a sponsored post from a retailer that I have been shopping at since the early 90's and have posted about them (not sponsored) on my blog before. So I took it, because it is aligned with my editorial guidelines, and I think my readers would love the post. For me the jury is still out on whether or not I think it's a good way to make money on my own blog. Everything is dealt with on a case-by-case basis, so we'll see how this one goes.
Are you surprised by the results from this poll?
Does it affect your opinion on sponsored posts?