2010: The Future Of Fashion Blogging


This post is by Tierra Wilson from The Fashion Techie

With 2010 fast approaching, the number one thing bloggers always ask me is, “what’s going to be new for blogging next year?”. Of course, that’s a loaded question, especially when you start thinking about blogging trends, tools, templates, software, etc.


But fashion bloggers have a unique situation that other bloggers will never truly understand. We have to be full out techies like the “tech bloggers” and we have to stay up to date on the latest trends and news in the fashion industry like the “fashion writers”. We are passionate about the two fastest changing industries in the world…fashion and technology; which is exactly why we have to stay one step ahead of the competition to make sure our blogs survive the future. So what are the 2010 fashion blogging trends to look forward to?


5. Fashion Blog Turned Social Network

The Problem: 2008 was the year of web 2.0, 2009 was the year of social media and 2010 will be the year of information overload. All ready people are trying to handle all the information that’s thrown at them online. From Facebook, Twitter, blogs, online magazines, news feeds, rss, email newsletters, etc… it’s beginning to be a nightmare to keep up with.

The Solution: For fashion bloggers, sharing is the key to our success. Making someone leave your page to post to their facebook or share it on twitter is a major “no”. Try and make sure that your readers can stay on your page while sharing your content. Also, try to do more short quick posts, image posts and video posts to grab readers attention quickly. Also, adding a forum isn’t such a bad idea anymore. Eventually, blogs will evolve. Most predictors think everyone’s posts will go to one place depending on your topic (more on that later) so readers won’t have to go to 5 blogs a day to get their fashion, some say blogs will become social networks.

Best Tools For Fashion Bloggers: Google Wave (Coming Soon), Outbrain Star Ratings Widget, Add This, Web2PDF Online, forum software, Lifestream for WordPress, and if you are not already using it…Linked Within


4. Video, Video, and More Video

The Problem: Video was so hot this year, just about every blogger had their own mini shows during fashion week. Bloggers were taking video cameras with them while shopping, showing readers their closets, and more. But video was evolving on fashion blogs but not in fashion retail. Enter the product video. Today, more and more online stores are using video to talk about their products, they are hiring producers, models, YouTube experts and more to embed product videos and rich content right on the product page. Where does that leave us?

The Solution: First, if you haven’t started implementing video, you really should think about trying to add that to your blog, it’s essential. You don’t have to have video every post…just put one on your sidebar once a week or every other week. If you do already implement video, think about investing in a High Def video camera and taking your videos to the next level. Also, start connecting with your favorite brands. Let them know that when they start adding rich content to their product pages (and I promise you they will) that you would love to get involved with producing, hosting, styling, or whatever your interest is.

Best Tools For Fashion Bloggers: Flip MinoHD Camcorder, A customized YouTube Channel for your blog


3. What’s A Desktop? Laptop Who? Give Me My Mobile!

The Problem: The iPhone. The iPhone has really changed the lives of fashion blogger, and it doesn’t really matter if you are a PC or a Mac. iPhone apps are elusive to bloggers, they take lots of tech skills, and they are just a pain for our blogs because no one likes to be on a computer anymore unless they are at work…leisurely, they prefer their mobile.

The Solution: It’s time to get an iPhone app for you blog. (Mine is in the works now). Forget all that difficult coding, the tools below can help you turn your RSS feed into an iPhone App immediately and some even allow you to charge others for your app. If your fashion blog is in the top 10…maybe you can get away with charging…but other than that, don’t even think about it.

Best Tools For Fashion Bloggers: PhoneGap


2. Click and Point

The Problem: Online shopping has evolved. The one thing that we do well as fashion bloggers is get brand names recognized and send sales. We started doing it as a passion…as a hobby, but now its evolved into something new. Most readers will go to a website and click and buy after reading your blog. Or go to a website and add it to their wish list or saved shopping cart for later. Now, other bloggers in other topic areas are adding shop now features to their website. However, with the new awareness bought by the FTC promotion rules, how do you keep your readers “connected” without stepping on toes?

The Solution: Affiliate Programs. I know they are not new, but for fashion bloggers, affiliate programs are essential for 2010. Write about a product or brand you really love, the brand knows exactly where the sales come from, and you get a nominal fee. The key to not spamming your readers is “LOVE”. Don’t promote a brand that you wouldn’t wear just for additional dollars, promote one that you love and that’s present in your archive posts.

Best Tools For Fashion Bloggers: Commission Junction, LinkShareAffiliates Lifestyle, Fashion & Beauty Directory


1. The Death of Magazines

The Problem: This is one topic, that as fashion bloggers, we all understand… hey, let’s be honest, regardless of the economy, technology will always evolve…and it’s definitely good news for us in the long run. No matter how much I love my Vogue coming in every month…the smell, the feel…I can’t deny the obvious. Magazines are dropping like flies. But where are all their readers going and How can we get their attention?

The Solution: The online magazine. I’m not talking about a magazine Blogger or WordPress template, I’m talking about a real online magazine. 2010 will be the year of merging content. Other bloggers don’t care if it’s a portal or a RSS feed. But, as fashion bloggers, we love beauty and the thought of throwing our content into a “portal” is a little heart wrenching. Instead consider partnering with other bloggers and aggregating your content into a real glossy online magazine for next year. No extra work needed as far as writing. Just put your best content from your blogs each month, focus more on layout and high resolution pictures, and you are ready to go.

Best Tools For Fashion Bloggers: OpenZine

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76 Responses

  1. Thom

    A really well written article, but I’m not sure I agree with the key points.

    Turning your blog into a Twitter-type feed negates the fact that some people enjoy reading well-written, lengthy posts…like this article. Catering to an idea of the internet as an attention-deprived, click-happy place does little to forward blogs as a source for writing. If anything, I think it takes them a huge step back.

    As with all content, quality is the key. And I think that making a good video is a skill that needs to be developed.

    I don’t think making your blog feed into an iPhone app makes sense. More useful, in my mind, would be to create a mobile version of your blog. (Also, AppLoop is no longer in business).

    Maybe I’m reading the Click and Point section improperly, but it seems to go against exactly what IFB was set up for…and why I value it so much. But again, I could be reading that wrongly.

    I think the death of magazines has largely been overblown. Magazines are popping up all over the place, with more personality and agility than ever before. Yes, many of the old magazines are leaving, and it’s sad to see stalwarts like Gourmet and I.D. be shelved. But I think the magazine is still a very viable format. See: MagCloud.

    • Tierra | The Fashion Techie

      Hi Thom,

      Thanks for your comments. Although I disagree with every one of them I love hear to different points of views. Unfortunately, nothing can stay the same and technology is ever evolving, and sometimes you can either adapt or stay stubborn.

      1. Twitter, videos, long content, short content… etc. The point is variety and mixing it up. Notice I said for video 1ce per week and “try to do” short posts… don’t cut out long content all together. 🙂

      2. Click and point… im not sure what you are talking about here?? Almost every blog on IFB has ads on them or is involved with affiliate marketing or some type of promotion at one point in their lives. You know.. it’s not for everyone. My blog is totally ad free and says so in the header but i do promote products and do giveaways. It depends on if you want to monetize your blog or not. I choose not to, some bloggers choose to and if its done ethically then its no problem. All of us have receive products to review, been asked to do a giveaway…etc.

      3. As far as blog as an iPhone App… a mobile site is great if you are browsing on your mobile internet and are going directly to the site. An app is on the mobile users cell phone screen and will have a notification when a new post comes, that way you don’t have to open your mobile browser to view content.

      4. Not sure where you have been the last 2 years, but magazines are dying…. newspapers as well. Also, just because magazines are popping up doesn’t mean they are lasting or making a revenue. There is a difference. Vogue, Glamour and Shape realize that by having rich online content to help make up for new trends. Many of them are getting ready to adapt to the future. Also..this is a article about “predicting” the future and researching future trends. I think you may have missed the point.

      Anyway…Thanks for your comments 😉 Look forward to a response.

      • Thom

        Hmmm…definitely should have read your article more closely before firing out of that gate.

        I.e. mixing it up – even with this added wrinkle, still not sure I agree. But that’s probably more a personal preference. For example, Daddy Likey has a wide variety of “styles” but they are all clearly her. I wouldn’t want her to start producing videos and firing off short missives just to mix it up. I like reading blogs where people take some time to develop their voice. But I also understand that I probably care less about pulling in readers than some bloggers.

        I think my problem with monetizing blogs is when it becomes the obvious focus of a blog. Yes, blogging takes time and energy, but if you’re spending 8 hours a day blogging than you really do need to find a way to get paid for it. Otherwise, I think a proliferation of advertiser friendly content removes a lot of person’s voice. IMHO.

        I think we’ll just have to agree to disagree re: the app. I love my iPod touch and think there definitely have to be more style related apps in the store. But the energy someone might put into creating a blog specific app would be better spent elsewhere, I think. People who want to follow your blog will use the RSS feed.

        I might have missed your point here, but I am definitely following the evolution of magazines very, very closely. From independents such as Worn to the work of BERG with Bonnier R&D on Mag+, there are some fascinating things happening with magazines right now. And while the future may belong to aggregated content sites spitting out post after post after post, my heart wants to believe there will always be room for someone who wants to sit and savour a clean sheet of paper with someone’s carefully considered writing. I guess I disagree with the spirit of this sentiment more than its factual nature.

      • Tierra M Wilson

        Hi Thom!

        I def understand. I love magazine personally.. just the feel of glossies in my hand is nothing like a computer screen. Hopefully a new solution comes up.

        Thanks for your comments… it really made me personally look closer at each one and how fashion bloggers interpret the information is unique to their style.

    • Mer

      I agree..More “short” content can be successful for your traffic at first glance, but it sure can be really damaging for the entire blog community in the long term. One of the things readers are complaining is the lack of originality in the blogs and the emptiness in the content…I guess we must be careful with the idea of quality / quantity…

      Thanks for the post, well written and interesting!
      .-= Mer´s last blog ..Un regalo / A gift from me to you: 2010 Shoe Calendar =-.

  2. the clothing menu

    very helpful! lot’s of great ideas to think about and watch for in the next year!

  3. Retro Chick

    There’s certainly a lot of food for thought here!

    Video is something I’ve been thinking about, but I just can’t afford that expensive camera!

    As for short content, well, I’ve always struggled with brevity!

    I’m really intrigued by the iPhone apps and online
    magazine ideas though.
    .-= Retro Chick´s last blog ..An Evening of Vintage Hair Styling =-.

    • Tierra M Wilson


      1. Girl, the flip is $130. Def a great christmas gift for a blogger or perfect to save up for. Plus it shoots HD. You can edit your videos using Windows Live Movie Maker which is free. Or, I killed 2 birds with 1 stone bought a fuji camera which shoots video as well… it’s not fancy like the photogs, but it works great.

      2. You are def not the only one that struggles with brevity! I just try to post something short at least on fridays. Other than that… the majority of my posts are detailed like this one… but it also depends on your audience. My audience is fashion businesses, not fashion enthusiast.

      Thx for commenting 😉

  4. Mandi

    WOW, for someone incredibly new to the blogging world, tentatively thinking of starting their own blog, this is terrifying. i am NOT tech savvy. given, i have a techie boyfriend who would in all probability jump into this feet first with me, but i guess this was an eye opener. i hadnt realized yet how much WORK a blog could be!

    • Tierra M Wilson

      Hi Mandi,

      Don’t feel bad..start out slow. I started in 2007 with a blogger blog and limited capabilities…I just recently finally moved to wordpress.

      Even IFB started off on blogger, then wordpress and finally evolved to a “community”/social network feel. When first starting out your focus is content, consistency, building readership, and networking with other bloggers. Worry about all the rest later.

  5. vinda

    this is a very smart and well-written post. thank you for sharing and reviewing about promoting via twitter. i’ve always wondered if using twitter to promote a fashion blog is really a good way to adapt. thank you for making things really clear here.
    the LinkWithin feature is totally fab. i recently put that on my blog too 🙂
    .-= vinda´s last blog ..haven’t seen you since monday. =-.

  6. David McCarthy

    I work for an Affiliate Network and am responsible for growing our fashion vertical. I think that traditonally fashion bloggers shyed away from Affiliate Programs as they didn’t want to be seen to be doing any advertising that could effect their editorial integrity.

    It’s important that fashion bloggers are aware that they have complete control when working as an affiliate. We don’t serve ad’s on your site or push promotions on your site. We simply provide tools that allow you to monetise the content you produce.

    We have a number of Retailers that only want to work with genuine content sites and work with bloggers that generate thousands of pounds (or dollars) for our clients simply by linking to products via text links within their posts. The links appears exactly the same to the reader, but we can track them so that you earn a commission for any sales you have driven,

    Why shouldn’t you get paid for your content?

  7. Steff

    Wow, incredible article. I like the idea of collaborating with other bloggers for online magazines. I can think of a few bloggers that I could work quite well with.
    .-= Steff´s last blog ..Design_download =-.

  8. Amanda

    Awesome – thank you! Will be looking into some of these tips right now. Love the idea for an online magazine also – seems easy enough and will be received well by the readers!
    .-= Amanda´s last blog ..Top Picks for Winter Boots and Toasty Toes =-.

  9. Sandra @ DebutanteClothing

    I started adding video content this year and have always wanted to do more after the great response I got. I just worry about others doing video in the same niche who have a more professional look. There are some seriously good videos out there.

  10. asdffashion

    Very informative! Loved it! Videos are another major part of my blog. I find it engaging for readers when posting fashion editorial video, or video lookbooks.

  11. trendland

    just to let you know that affiliates directory is really bad ! and the best tools for Fashion Affiliates are either linkshare (net a porter / topshop / asos ) and Commission Junction –
    Interesting article but all your ‘Best Tools” are a little off…
    .-= trendland´s last blog ..Aorta Photography =-.

  12. Marie Denee

    Such an insightful and aptly timed piece for us forward thinking fashionistas! Thank you so kindly for your very very smart words!!!
    .-= Marie Denee´s last blog ..Dressing your plus sized curves for New Years Eve =-.

  13. Tamara

    Thanks for putting together such an informative and helpful article – one of the reasons I love this community. I am a fairly new blogger, and unknowingly have been implementing several of these ideas you’re giving us: affiliates programs, social media, blogger collaboration and videos. On the affiliate program, I certainly put ads and links to the products that I’ve used- tried and true, -or those I obsess but feel confident about the brand. I think it that way, we assure our readers that we’re not pitching anything for the sake of it and doesn’t damage our credibility. I was scared out of my pants when I did my first makeup tutorial video, but I looked at it as a way to communicate, teach by visuals, and make my blog personable. I think it would be fun to see some of the established fashion blogs do videos on the emerging, indie designers – interview them, try on their pieces, etc. Thanks again! Merry Christmas and Happy New Year to everyone!

    • Tierra | The Fashion Techie

      video is definitely scarey. I freak out from posing for a new profile picture. once you start putting yourself out there and go past the words you write, your readers become more loyal because they can see you face.

      i love your welcome video on you blog, its exactly what i meant by video. great idea

  14. Rachel Menashy

    Hey Tierra,

    Really interesting post. In the middle of writing my final year dissertation on the blogging boom and how it has affected the industry. My conclusion on the future of fashion covers a few of the points you’ve raised but it’s been handy to see it from someone else’s point of view. I’ve even quoted you in it – hope you don’t mind!

    I agree with you about the information overload but I’m sure it will advance so quickly into some beautiful outlet that is easy to use and we will be able to view information all in one place. I guess that’s the kind of direction IFB are trying to take by allowing us to post out blog posts, tweets etc all in one place..

    Look forward to seeing what’s in store for 2010!]
    Rach x

  15. Rania

    Hi, Tierra!

    Thanks for the article, it’s really great and helpful!
    Just like Mandi, I am new and just entered “the the blogging world” 😉 thanks for your reply to Mandi, I think it’s good for me too… I have to concentrate to content and consistency first, but anyway, your article has giving me an insight about the blogging future, especially in fashion world. Thank you. Now, I am trying to use LinkedWithin tool and some affiliate programs on my blog, as you advice… 😉
    .-= Rania´s last blog ..Hijab Inspirations – Outfits =-.

  16. Sonia

    This is really interesting!!!
    Im excited for 2010, it should be a great year for bloggers!!
    .-= Sonia´s last blog .."What’s Worth Buying Is Worth Fighting Foooorrrrr!" =-.

  17. Kimberly

    Thank you so much for your time and expertise. I truly appreciate you being so willing to be transparent and share great advice that will help me as a beginner blogger.

  18. katy

    You’re absolutely right, fashion bloggers face unique challenges.

    Articles like this are so useful – they help us evolve and/or adapt. I find at least one or two ideas to apply to my business (jewelry design) or my blog (about shoes,jewelry,accessories,Portland, OR).

    As bloggers, we’re constantly deciphering what’s useful in new technology, what’s relevant to our blogs in fashion, and of course… how to make a living from our research and writing.

    I was most inspired to research Item 5 – I’ve been working on creating comment-provoking content (I love when my readers comment!) but I need more ways for readers to share. I’m an active user of Facebook, Twitter, and LinkedIn on a personal level… but they lack the personal touch I seek.

    Thank you for the discussion – the future is exciting!
    .-= katy´s last blog ..imagine the disappointment =-.

    • Tierra | The Fashion Techie

      I agree, that personal touch is missing. I think integrating comments more with Twitter will help you be able to stay in touch with comments. Look forward to what you find out in your research. Right now I hate the way my comments work and feel like something could be better.

  19. MizzJ

    Great post! I have toyed with the idea of incorporating video and have done a couple, but as for full on vlogging, I’m not sure that it’s for me. Creating good video content requires even more work it seems than regular blogs – you have to likely rehearse what you’re going to say, setup, and editing, all of which takes way more time than I have. Also, I kinda like the semi-anonymity of written blogs. That being said, I think it’s an exciting time for media and I totally agree with you on the rise of online publications.
    .-= MizzJ´s last blog ..Winner Announcement & Happy New Year!! =-.

  20. Jayy the Fliistar

    This is a great article. I am doing all the above for 2010. completed most of them already. Thanks

  21. Claudia

    Great article, I really enjoyed reading it!
    I have been trying to find out more about how to easily create an iphone app with the RSS feed of your blog. I visited the web site you mentioned (PhoneGap) but it all sounds very techie to me. Can you point me/us to the link that explains how it is done? Or is there any other site that offers this. I think even if it’s just an RSS feed it is a great tool to offer your readers (as you mentioned in one of your replies, it enables the user to read your posts from the app rather than opening up the whole page in the browser).
    Thanks again for your post!!
    .-= Claudia´s last blog ..Happy New Year! =-.

    • Tierra | The Fashion Techie

      Claudia.. unfortunately, the only amazing application that worked was AppLoop, but as a commenter earlier told me.. they went out of business and I had to remove it from this post. Right now, PhoneGap is the only one that is doing it. I’ll keep researching and let you know.

      • Tierra | The Fashion Techie

        The concept is the same but this version has a few drawbacks:

        1. your blog doesn’t get it’s own app that can be downloaded, so readers can save the url to their iphone homescreen

        2. The post are summaries and not full posts, even if you change your reading settings in wordpress.

        3. Also, if someone is on the iphone and visit your blog they automatically get redirected to the intersquash feed even if they don’t want to be

        But #3 is worth it b/c if sum1 does add to their homescreen, it’ll notify them of every new post… which is the point, right? Also, you can make own button on your site, instead of putting redirect code into the header, that says “see our iphone friendly site” or something like that.

        Thanks for the discovery..I’m adding it to the post resources.

      • Claudia

        That’s a good idea. I think I will add a button like that to give readers the choice. That was something that kind of bothered me about it (readers being forced to see the iphone version when visiting the site from their iphone). Thanks a lot for the feedback!
        .-= Claudia´s last blog ..Happy New Year! =-.

  22. Madeline Veenstra

    Thanks for the article it is really interesting and provides food for thought! Even though Wikifashion is not a blog per se the tips that you have provided here can easily be implemented. I really love the idea of bloggers collaborating together on online magazines. I think as a blogger/site owner it is a really exciting time to see where the future of fashion blogging will go.

    My next hope is that more PR and designers get on the bandwagon and actually acknowledge the need to go with the blogging flow rather than trying to control their image internally.
    .-= Madeline Veenstra´s last blog ..Opening Ceremony/Pendleton Meets Opening Ceremony =-.

  23. shandi

    I can’t begin to tell you how this article has helped me, and helped me today! I’m a new blogger and I really think people will want to hear what I have to show them about my discoveries in fashion, music and art…all of your links helped me get the word out!

    Thank You!
    .-= shandi´s last blog ..Runway Wednesday: Diamonds – Magical Fashion =-.

  24. h.anna

    this article was very helpful, i will definitly go and get my camera to do some videos in the future.
    and the online magazine idea is in my head for some months, maybe this is the time to get some things done.
    but i prefere isuu.com!

  25. Soooali

    Hi Tierra,

    Thank you for such an informative post. I only found it just there and built my site 2 weeks ago. I think it has some of the elements you talked about though. All of the comments I have gotten so far, say it’s very different. The layout anyway. I hope you get to have a look. Really enjoyed reading the post anyway, thanks!
    .-= Soooali´s last blog ..Flushed =-.

  26. Citizen Rosebud

    OH MY! You deserve a handwritten thank-you for all the information you have presented here. I’m a bit on overload. But thanks to this great article I’ve discovered the world of Polyvore AnD OpenZine, and that’s just for starters. I feel like a big bad boa constrictor who just swallowed a deer: it will take me a year to digest all this. Thanks again. I’m really glad to have joined IFB
    .-= Citizen Rosebud´s last blog ..Steam McQueen =-.

  27. tara

    Amazing…I think you pin-pointed every point, and its amazing yet almost scary …
    think how valuable an actual hand written letter is or something solid like a magazine?
    But like any other blogger this is good news for us


  28. Michelle Christina

    This is a brilliant list – thanks for taking the time to put this together. Lots to think about.

    I’ve been toying with the idea of adding video posts (I guess I’m way behind). This kind of pushed me over the fence – I’m going to write out an outline for my first video post now! ;x