Following the success of the Independent Fashion Bloggers Evolving Influence Conference that took place this past Monday, Women's Wear Daily included the conference in a front page story today called “Fashion's New Fever: Bloggers in Spotlight As They Aim for Fame.”
The article highlights several of our panelists from the future of blogging session at IFBCON, moderated by our founder Jennine Tamm, including BryanBoy, Tavi, Susie Bubble, Phil from Street Peeper and Britt and Lauren of Fashionista.
You can read the full article here, but we've included an excerpt below.
What are your thoughts on the article? Is it about fame for you? What drives you to blog?
Even as the fashion world rushes to embrace them, though, not all bloggers are happy with the attention. At a conference put on Monday by the group Independent Fashion Bloggers, which has more than 6,000 members, a panel of some of the best-known bloggers decried the hype about blogging.
“We’re focusing on bloggers as freak beings, which I find a little offensive,” said Lau. “They’re one strand of media. Magazines are another strand.”
“A lot of the fuss is made up,” said Britt Aboutaleb of fashion news blog Fashionista. “We’re all at the shows together, and Vogue is there, too, and no one’s unhappy and she didn’t steal my seat. There’s room for everyone, everybody who wants to have a voice. The more, the merrier.”
Gevinson noted the hype “gained momentum because [the Grazia editor] Twittered she couldn’t see behind my hat. I thought they were making a joke. But all of a sudden, it’s ‘Bloggers and editors at war! Which side are you on?’”
Streetwear photographer Phil Oh of Street Peeper noted, “When there’s hype, there’s a backlash. I’m wondering when that will start to happen.”
In person, Gevinson, a self-described fashion geek, is calm amid the hullabaloo surrounding her. Her comments on her blog and in person are ironic and thoughtful. It’s impossible to imagine she doesn’t write her blog herself, as some publications, such as New York Magazine, have suggested.
Gevinson was upset to read that, said her mother, and now mostly avoids reading about herself in the press.
“It’s a lot more to think about,” said Engem as her daughter was signing autographs and giving interviews before her panel at the Independent Fashion Bloggers conference in Chelsea. “We used to live a normal life, and now we need to think about where she’s going, what she’s doing and be careful. It’s intense, but so much of it is fashion week and Internet related. So normal life at home is not affected. We don’t talk about it much at home.”
Stay tuned for the recap of the Evolving Influence Conference including photos and videos!