Thanks to Couturious, a virtual styling site, launched recently during New York Fashion Week, and hosted a posh after party at the Evolving Influence Conference. They really did a fantastic job providing a space for us to get together and celebrate, and without them, we would have had to schlep our computers out of the theater into the snow and find some place else to have a nice drink and nibble.
To kick things off a bit, guests strutted their stuff in front of a green screen, transporting them to everywhere from Versailles to a winter wonderland. Check out their photos and vote for your favorite look. Grand prize winner receives a $200 gift card to Rent the Runway. Prizes are also available for second and third place.
Couturious is a personalized online shopping experience; a visual styling platform. It essentially allows you to truly express your inner stylist as it mimics the way you would style in real life thanks to the amazing precision behind the laser technology used to shoot the clothes, users can:
– tuck and cinch items
– choose from a curated inventory of items
– have access to the latest items from the runway first (from our 6 partner designers : Alice + Olivia, Cynthia Rowley, Charlotte Ronson, Tibi, Tory Burch and Yigal Azrouël)
– share creations on social channels.
Log-in to Couturious here (for private access prior to launch): http://www.couturious.com/welcome# Password: NYFW2010
Take a look at the demo here:
And don't forget to vote for your favorite look for the contest!