Yesterday, Microsoft launched their new smartphone specifically tailored for social network users. Well, for MySpace, Twitter and Facebook users. As bloggers, we know that social networks can be great tools to enhance the blogging experience. As a new blogger, I used social networks quite extensively to get a feel of the fashion blogging landscape. It was so informative to see who was using social networks, and how much.
Social Networks: Newbies vs. Veterans
Fast forward to three years later, I still actively use social networks, Facebook, Twitter, Flickr, and on occasion…Lookbook.nu…and toying with Foursquare. The level of investment has gone down significantly. It sounds like a lot, but I used to use two or three times that on a regular basis. What happened? Burnout? Am I that fickle? Have I out grown it? Are new bloggers dropping out too?
That's what I'd like to know..How much do social networks work for your blog? When it comes to investing in social networks, how much do you invest, and where do you draw the line?
After being tired from spending too much time on the computer, I looked at the returns of the social networks, mapped out which ones gave the most back in terms of traffic, engagement, ease of use and ones that I felt aligned with my blog's brand the most. The heaviest factor with networks was how much traffic they yielded to my own blog, then how much I relied on them to create content either through inspiration, through actual leads, or through support. After all, as much as I love social media, when it comes to time, it's business.
So, when it comes to your blog strategies…
Leave a comment to share your thoughts on time spent in social networks!
Further reading: IFB Forums: Is it too much networking?
Image by _Zeta_