What makes an ethical blogger? While we'd all like to think of ourselves as ethical bloggers, there are some issues that come up that seem innocuous or even a fashion industry standard, but that does it make it right? Does it put your credibility at risk? Just because fashion editors do it, does that mean that should be a standard for fashion bloggers? The ethics panel turned out to be a dark horse causing controversy at the the conference, discussing disclosure, gifting, and whether it presented a conflict of interest to accept gifts from fashion companies as bloggers, and why ethics help bloggers protect themselves.