Notes from Girls in Tech

Last Thursday, Jennine Jacob was invited to speak at a Girls in Tech Meetup. We took some notes from the event and thought to share them with you. The format was where Allison Bethurem interviewed Jennine for 30 minutes and had a Q&A period. Here are some of the questions and answers from the night…


When did you find your blog [The Coveted] successful?

I believe my success stems from my goals. It’s gauged off my personal happiness.

Where do you get your inspiration from?

Other bloggers, architecture, friends, people on the street, art, everything really.

Are you genuine with with your responses on twitter?

Social media is a lot like real life-when someone does something nice for you, you say thank you. You try to engage to relate. Twitter is like meeting someone on the street-it’s an open forum.

How have you seem blogging transform from The Coveted to now?

I have been reading journal blogs in 2000. It started as just text/primitive, even in 2007, you were seeing a lot of outfit shots in the mirror/just standing there/crop out my head/very simple. Now it’s elaborate editorial like spreads.

Do you have a team of people to help you shoot?

On a daily basis, it’s me and tripod. that’s it.

How did IFB come about?

I had no idea how to blog when I started. Then opportunities came, and I had no idea how to handle them. I had all these questions that I couldn't find an answer. ProBlogger is a great resource if you are learning how to build traffic. However, it doesn’t reflect fashion bloggers. So I started IFB as a way to ask these questions.

Do you find that new bloggers consider you competition or mentor/compete with you?

I don't feel like competition is a bad thing. A good chunk of my traffic comes from other blogs, so it's in my best interest that they do well too. There isn't any shortage of readers for blogs, if a reader reads one blog it doesn't mean they won't read another one. But most of all I think that competition is what brings the community together. We are all in this together.

How did you let that happen with NYFW? What’s your plan?

We are planning something for NYFW. under wraps (shhh). People approached me about doing something so I just figured that it would make more sense to promote IFB, so I got a sponsor with little/no money and very minimal but it turned out to be successful with 200+ who showed up. Then, I added the panel to help promote the educational aspect of fashion blogging.

Do you consider yourself just as valuable as an editor when you go to fashion week?

I try not to compare..my readers are different from the mags but I just go in and try to do the best job I can.

How long did it take when you realized that you had a bunch of readers? What did you do to get there?

It was really slow. I’m all about slow growth. I don’t mind being an overnight success. 6 months before I saw it was getting some place. Set yourself goals and map out a plan.

Blogging needs to be useful to your reader. They should enjoy and walk away from your blog feeling like they learned something.

Did you want to become big/how did you attract readers?

It didn’t happen right away/I did it for myself. I had inspiration (Susie Bubble),  set out to be on that level and pursue it (of course I took a different path). It was a lot of work, hours on the computer, connecting with my readers. Flickr, Icons, Myspace. Engage with the community via comments.  I reached out to other bloggers,  emailed each other to communicate. I started with interviews with other bloggers.

ADVICE for aspiring fashion bloggers:

Just do it! Start anywhere, it doesn’t matter what your background is and where you came from but if you want to do it, just do it. Don’t just watch everyone else. It’s your own personal journey, no one else.

Don’t be afraid to break things. It’s an opportunity to learn how things work.

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3 Responses

  1. Natalie

    “Just do it” it some of the best advice I’ve heard. I’ve blogged for my company for a long time, but just started my personal blog and always feel like there’s so much to be done, even aside from actually producing content. Helps to keep it in perspective that we all have to start at the beginning and not everything has to be done *right now*.

    Reply
  2. MizzJ

    That’s quite amazing that you still do your own outfit shots! As someone who also does their own photos, that’s quite encouraging since I am one of many who don’t have a semi-pro photog bf hahah

    Reply