This post is by Fajr Muhammad of Stylish Thought
Creating quality content is the first totem of blogging, getting inbound links to that content is the second. Inbound links not only drive readers to your blog but also improve your organic search rankings. Because traffic is integral to a blog’s sucess, link building is an ongoing task and deserves as much attention as creating your blog’s content.
While many of the links we typically go after include link exchanges on blogrolls, comment links and weekly link roundups such as Links a la Mode, here are some simple tactics that you may be overlooking to get links to your posts.
Target Specific Posts
Having a strong blog means having strong pages. Building links to individual posts increases the ranking power and find-ability of your main blog. Instead of targeting your main domain, target links to your best individual posts. Remember to have internal links to your homepage and current posts so that readers who stumble upon your posts can access your new content.
Optimize Images for Google Image Search
Another often overlooked method to get links is by enhancing your blog’s images. Use keyword rich file names and alt tags helps the search engines to index your images properly. When photos show up in image search they are often picked up by other bloggers and ultimately gain links.
Link from your Personal Style profiles
Using Twitter and Facebook to promote our posts is a pretty standard practice. However, we overlook the social platforms we use on a regular basis like photo sharing sites (Flickr) and personal style communities (Chictopia, Lookbook). Leveraging these sites to gain links is not only an easy win but can gain you readers from within your blogs niche. Note: Some of these site institute nofollow so they won’t pass link value but still count for referring traffic.
Do Guest Posts
As fashion bloggers we are a tight-knit community and we can use the strength of the community to help one another. Guest posting not only helps your fellow bloggers but it opens your blog to a whole new readership. Leverage the IFB forums to solicit and find out about guest postings and reach out to your favorite bloggers to inquire about doing a guest post.
Link building by its very nature is a community driven act. By creating quality content, participating in community sites and networking with fellow bloggers link building will become a seamless extension of your blog. These simple tactics can help to build links and increase the traffic and readers to your site.
Image by `this.is.epic