This post is by Adrian Harris of Tall Dark Roast
Success as a blogger takes a profound amount of dedication, passion, and time. The most influential and style forward blogs are those who not only offer consistent, original content – but exclusive stories, interviews and images which set them apart from the growing number of sites begging for your readers attention. Ever wonder how exactly some blogs manage to rise the ranks and separate themselves from the rest? Whether a team of writers, or an army of one – here are a few tips for anyone looking to take their blog to the next level.
Always look for a new angle.
Everyone knows that original content is key. We like to talk about that a lot in the blogging world, but have you ever questioned what that really means? If 90 percent of your posts are simple re-writes of products or designers, whom you source through the ‘big boy' blogs, are you really being all that innovative?
Aim to research deeper into designs which fascinate you – and you will likely find creative and amazing contacts in the process. Industry types like photographers, stylists, advertising agencies and likely the brand's PR firm are all go-to people to start if you are starting from scratch. More times than not, these are very interesting people who have worked closely with brands and designers who although you may not have access to, can still offer a stellar, relevant and original piece for your site. Voila, suddenly you have some exclusive content, and it likely will keep rolling.
The effect this has is indisputable, because everyone wants to build press and gain a reputation. More than ever bloggers are being recognised for the power of our medium, and freelance creatives within this industry are, at least in my experience – very valuable for boosting your visibility and credibility online.
E-Mail, E-Mail, E-Mail
Maybe I have an unhealthy attachment to electronic mail, so be it. However this is no doubt going to be a very powerful tool where you will most likely request and receive your exclusives for your site. Be diligent about sending your own PR notes to agencies, designers, models and photographers – whoever you happen to have written about that given day. You would be surprised who will take the time to look at your site (StatCounter is a fabulous tool. Ed. note: so is Google Analytics) and although you may not get tons of responses to your notices, your diligence will be rewarded eventually.
Soon, press releases, invitations and more will likely be a regular event in your Inbox, and if you're doing something right, will continue in volume. Attend events, take original photos, and make sure to always send that photo link to your new (and highly valuable) PR contact the next day.
Keep your communication professional
While your blog may be chatty and fun, keeping your communication with regard to your blog, your best to be as professional as possible. Doing so can basically mean the difference between Reply or Delete, so be detail oriented when typing, and mention deadlines if applicable. Representing yourself as a brand, not as a fan, is always going to be in your best interest. Let there be no mistake that you are a member of the media, and you will no doubt be treated as such.
Early bird gets the worm
This one is for the hardcore. Anyone who starts a fashion blog, and starts sending and receiving emails to Paris, London and New York will soon realise that you could be up 24 hours a day to try and cater to everyone.
That said, being up early is still going to be a huge bonus in researching, writing and publishing content for your regional readers when they wake up at a dignified hour. Getting your posts out of the way, and press mail sent for the day can be a huge help with time management.
Don't be afraid to be creative
Most of all, trust your eye, and always strive to be better at what you are doing. At the end of the day, bloggers are creating a platform to showcase beautiful, interesting, desirable things – and as such we should continue to be innovative and push boundaries. By infusing personality into your blog, and continually reaching out and finding new, and nowhere-else-to-be-seen content, people will come back, and word will spread about what you are doing. Believe in what you are putting out, and make it original and unique, not a me too.
Image by tibchris