This post is by Ashe Mischief
In last week’s post, 5 Sites to Strengthen Your Writing Skills, I briefly mentioned ProBlogger and Divine Write’s new collaborative e-book, The Copywriting Scorecard for Bloggers. This past July I wrote about Problogger’s other e-book, 31 Days to Build a Better Blog, and why fashion bloggers should invest in ProBlogger. So it should come as no surprise that as soon as The Copyrwriting Scorecard was released that I picked it up.
The Copywriting Scorecard quickly released a second, improved edition, which Darren sent out for free to all those who had purchased it. With that second release came an e-book that tops out at 101 pages of practical, analytical checklists, tips for producing great content, SEO optimizing your content, and doing a thorough rundown of your blog before hitting PUBLISH.
As I wrote last week, “Not all great writers make great bloggers, and not all great bloggers make great writers.” The Copywriting Scorecard is designed to help those who aren’t great writers and professionals alike.
The Copywriting Scorecard is broken down in to sections designed to:
- identify your objectives & motivations for blogging
- know your audience and brand
- cultivate your writing process: where to begin, along with creating flexibility and discipline
- provide writing and grammar recommendations
- provide scannability and SEO copy recommendations
- help you break the rules
Within all of these sections are amazing hands-on exercises– like the 31 Days to Build a Better Blog workbook, this e-book isn’t just something to read. It’s something to work through.
The first task is a series of questionnaires designed to help you determine: what your blog’s objectives are, what you hope to gain, where your expertise lies, and why your readers come to you for their information. They ask about your readers if you think there are barriers and reasons to distrust you, and what DON’T people want to read on your site. From there, they help you evaluate the goals and strategies from each post you write, along with what reader needs and desires it fulfills.
The Recommendations & Scorecard make up a bulk of the workbook (alongside a 30+ page example breaking down one of Darren’s blog posts). These two sections quantify certain traits in a blog post and assign a point breakdown to each task.
Did you use “you” and not “the reader”? Give yourself 3 points!
Were you open and honest? Give yourself 3 points!
Did you use incomplete sentences for emphasis? Give yourself 1 point!
Similarly, when you reach “Grammar Pitfalls,” you lose points:
“Your” instead of “you’re”? Lose 3 points.
“Bored of” instead of “Bored with”? Lose 1 point.
The Copywriting Scorecard REALLY is that– a 100 point scorecard designed to bulletproof your writing and grammar, optimize your sites search abilities, and create maximum impact with your readers.
One of the greatest aspects of the The Copywriting Scorecard is the humanizing qualities ProBlogger and Divine Write give the blogging process. They haven’t created a workbook that is designed to completely revolutionize the blogging experience for you; rather, they’ve created a book that guides and nurtures the writing process.
That’s all OK. Good writing evolves. It’s a living, breathing animal, and you merely have a leash on it; you don’t have complete control. Forgive yourself when you jump around, and go with the flow.
You can pick up The Copywriting Scorecard for Bloggers for $29.97– and through November 30th, Darren has a special discount code, NOVEMBER25, that gives you 25% off your purchases. This is also available for the 31 Days to Build a Better Blog e-book ($19.95 regularly, $15 post-discount!). You can buy both e-books for under $40–consider it an investment in your career (and a tax write-off!).
Disclosure: the above “buy” links are affiliate links; 50% of any income earned goes to IFB, helping improve the site and provide upkeep costs. If you wish to purchase the workbooks without an affiliate link, please click here