This post is by Ashe Mischief
In the 3+ years I’ve been blogging, I’ve seen the most blogger burnout happen during the holidays. It’s inevitable: we’re spending hours shuffling around airports, prepping for the invasion of our families, all while baking cookies, cleaning, shopping for food and gifts, hanging up kitschy holiday wreaths, and decorating trees. It happens with Halloween, Thanksgiving, Christmas, and New Year’s slamming in to us one after the other (at least for the US folks!).
Add to all of that your full-time blogging schedule AND your part- or full-time job. You’re begging for blogging burnout. It’s hard to work you way out of holiday burnout, too– I know in January I still feel that lull, the lack of creativity and enthusiasm for getting back to regular posting. I look at my blog and I’m emotionally burnt out and recuperating still!
So shall we beat blogger burnout this season (all while keeping those holiday pounds off our hips)?
- Communicate with your readers– most readers aren’t going to penalize you for posting less or taking time off. It’s likely they may be reading less anyhow! Let them know– I’m still around, the holidays are busy, and after them, we’ll resume our posting schedule!
- Simply take the holidays off. In an ideal world the holidays become vacation time: the weekend of Thanksgiving, the week between Christmas and New Year’s. Give yourself the days off, and enjoy a break from thinking about SEO and social media for the time being.
- Invite guest posters– while the holidays are busy for everyone, it’s a great time to do a little outreach and ask a few of your blogger buddies if they’d be interested in contributing a guest post for the season.
- Use your editorial calendar to help you plan ideas and schedule holiday posts in advance. If you’re not using an editorial calendar yet, the holidays are a great time to begin. It’s a time to focus yourself on creating fewer, quality pieces while building yourself back up to regular blogging.
- Schedule your posts in advance. Whether you take an extra day off before Thanksgiving or you start building them up in August, taking time to write holiday posts in advance will help decrease the burden of posting. Hell– scheduling your posts is a great tool to get you through ANY busy period, not just the holidays! Most blogging platforms have an easy to use check box to schedule the date and time it goes live.
- Focus on fewer, quality posts during the period– skimp out on light, fluffy pieces for the sake of them. This happened to me last year. I tried doing a gift guide, focusing on one gift idea a day during the holidays, and it just didn’t mesh with my readers. It was probably my LEAST popular period of writing, and I felt like I was skimping on my duties in favor of something easy.
- Revisit and update old, popular posts. In general, I find a great way to build your blog is to follow-up on old posts. When Mardi Gras rolls around, I always revisit my old posts, update them with new, more recent information, and make sure they’re easy to find. The holidays are a great time to do the same– share clever posts on surviving office Christmas parties, favorite recipes, and more.
How do you handle the holidays? Do you keep up your frenzy of posting, slack back and enjoy the time of year, or do you find yourself wavering a bit between the two?
Image by Will Montague