This post is by Treacle of The Lingerie Addict
A regular income from doing what you love…that's everyone's dream, and especially every fashion blogger's dream. However, like most dreams, turning it into reality is another thing entirely. The fact is, transitioning from “just a blogger” into a small business is hard, and a lot people don't succeed. But you can…and this article gives you five things you can do immediately to get on the right track. So let's get started.
1) Professionalize your blog. If you're going to be a business, then it's important to look like a business. That includes purchasing your own domain (no more .wordpress.com or .blogspot.com), investing in a custom template, and removing any unnecessary widgets from your layout. Not only will other brands, retailers, and PR people take you more seriously…you'll take yourself more seriously too.
2) Don't reinvent the wheel. You are definitely not the first blogger to become a business, so spend the time researching and finding community. Independent Fashion Bloggers is, of course, a great place to do that. So is another forum that I'm a member of named ProBlogger.com. In addition, get comfortable with looking outside your niche for resources. ProBlogger.net and CopyBlogger.com are two of my faves, and both are chock full of amazing information.
3) Be okay with spending money. Whether it's for purchasing your own domain, signing up a for newsletter service, or attending a blogging conference, the mantra that “you have to spend money to make money” is true. I'm not saying you have to drop hundreds of dollars on a “how to blog” e-course, but you will have to invest in your business in order for other people to invest in you.
4) Start small. Rome wasn't built in a day, and your blogging empire won't be either. If the idea of becoming a small business owner sounds too intimidating, start by adding Google Adsense to your blog, signing up with an affiliate program like ShareaSale, LinkShare, or Commission Junction, or doing sponsored tweets through a service like MyLikes. It may sound small, but these first few steps are important for changing your mindset from hobby blogger to business blogger.
5) Be patient. Perhaps most important of all, you have to set reasonable expectations and be patient with your progress…even if it seems slight. Blogging's really weird in that you won't see any change at all for the longest time, then, quite suddenly, everything happens at once. So rest assured that even if you can't see the difference, other people can.
I hope these 5 tips help with your transition from hobby blogger to business blogger? Got any of your own advice to share? Please tell us in the comments!
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