This post is by Joshua Linham of Lookbooks.com
Aready Pretty, Bag Snob and The Curvy Fashionista stand as shining examples of how a blogger brand can be leveraged to create monetization opportunities. The following article discusses how these three entered the business side of blogging and the unique approaches each has capitalized upon.
Sally McGraw, Already Pretty
Sally McGraw runs Already Pretty, and she’s clearly an expert when it comes to translating her blog into a successful business. As with many pro bloggers, Sally found there was a legit learning curve to blog monetization.
“My first steps towards monetization were graphic and text link ads. It never occurred to me to pursue ads or other revenue streams on my own, but once the opportunities cropped up, I felt like I could embrace them.”‘
With a steady ad revenue source under her belt, the Already Pretty founder found herself free to explore more creative monetization strategies.
“After about a year of blogging, I began to offer in-person and online style consults. I don’t promote these services heavily because both types of consults are incredibly time-consuming and labor-intensive. Fun, but exhausting.”
Sally continued dabbling in new business arenas as her blog brand expanded. Though she had a few reservations initially, she soon learned the proper approach to affiliate marketing.
“I was hesitant to implement affiliate links for a long time because I felt it was dishonest to make money off of the actions that readers were taking based on my recommendations. But a fellow blogger nudged me into it, showing me the importance of transparency and disclaimers. My disclosure policy is posted prominently on every page, and all posts that contain affiliate links include a disclaimer stating that actions taken through posted links may generate revenue for me. My readership has been incredibly supportive of this move.
Kelly Cook + Tina Craig, Bag Snob
The founders of Bag Snob strive to keep the pulse of their readers’ needs, and it’s really paid off (literally). Their monetization strategy offers their readers a chance to do what they love most!
“The biggest portion of our income comes from affiliate sales, our readers love to shop! We also have banners that we sell directly to advertisers or through Blog Ads, Google and we’re a part of the Glam Network.”
Marie Denee, The Curvy Fashionista
The Curvy Fashionista’s Marie Denee is a pro when it comes to the business side of blogging. She taught herself the business basics and soon secured affiliate revenue sources.
“I first started out with Google Ads, and as I did research and educated myself, I started joining selected affiliate companies as well as finding out which brands that I loved had affiliate programs. In addition to affiliate companies, I researched some ad revenue sharing programs: Sugar, BlogHer, and a few others. After trial and error, I have joined an ad revenue sharing program that allowed me to incorporate my own affiliates!”
The next step for Marie was learning how she could turn her blogger brand into a reader-approved sales tool. As she notes here, determining rates can be one of the most challenging parts of ad sales.
“Just a few months ago, I started offering advertising options for sale on my site. This decision was a hard one, as figuring out what to charge, what spaces I wanted to give up, and which advertisers I was willing to work with was a feat!”
For more information on how to monetize your blog, tune in to the Evolving Influence LiveStream, February 10th!