by Vyque White of Fasshonaburu
I’ve been fashion blogging for over five years, and lately I’ve been really happy with my growth. I’ve made some outstanding friends in the fashion blogging community, have begun to focus more on original content, have been getting cool invites and free stuff, and was actually seated front row at a show of consequence last season!!
But a few weeks ago I got dropped back to reality. Hard. Perusing Twitter, I saw one of my fellow DC fashion bloggers discussing a three day fashion event kickoff panel. I was miffed I had heard nothing about this fashion extravaganza, but it was located in an upscale shopping mall (yes they exist!) about five minutes from my house, so I decided to drag myself over there the next day. I quickly dashed off a media request to the PR people, but, with just 24 hours to go, I figured they were all running around like crazy, “Kell on Earth” style and wouldn’t get back to me.
Needless to say, when I got there I got a lot of “you are NOT on the list” side eye. I managed to contain my urge to howl, “But don’t you know who I AM??” and politely waited until they needed to fill seats. But since that moment I’ve opened my eyes. Just because I don’t have any invites to fashion events in DC does not mean there are none going on! In fact, now that I’m looking I see there’s something going on constantly. And while there’s no way I could make it up to NYC three nights a week, these are events I could actually attend. More importantly, these are events I SHOULD be attending.
For why? My reasoning is threefold!
- One. You may think no one cares about a small town fashion show, but how many people are already covering NY Fashion Week? This is your chance to get unique content which, in turn, helps to build readership! And if someone big does happen to show up, well you’ll be right there in the thick of it and maybe have more access than at a star-studded gala.
- Two. You may feel like you live in fashion exile, but have you asked yourself, “What have I done to help fix that?” lately? By giving some local fashion events more press, you help the industry grow in your area, resulting in more, better events to attend! It’s a win-win.
- Three. In the age of social media you may think that the location of your fellow industry people does not matter. While this is partially true, it’s still important to network with influential people in your area. How else will you get invites to the local events I’m recommending you attend? And maybe you’ll find yourself a roommate to share hotel costs with when you head to NYC!
Not everyone can live in a fashion capital, but everyone can be queen (or king) of their own personal fashion world!