by Vyqué White of Fasshonaburu
Say it with me now, “It’s OK to not be a professional blogger!” Whew, I don’t know about you, but I feel loads better. Sometimes it’s easy to forget that when it seems like everyone around you has sponsorship deals with top name brands, books coming out and are appearing in magazines like Vogue and Lucky. But the majority of fashion bloggers have day jobs completely unrelated to the glittering world we all adore!
There are many reasons to not go pro. Maybe you truly love your career; I handle social media for a non-profit and love going into the office every day! Or perhaps you have children and a mortgage to worry about – not everyone can take the risk of moving to an unreliable income and no health insurance! Finally, there’s always the fear that if you monetize your beloved hobby it would become a burden to dread every morning.
But it’s no easy task managing both a successful career and a popular blog! There are probably hundreds abandoned ever year as responsibilities become too much. Just last month I had an epic meltdown over my job plus blogging and NY Fashion Week plus planning my rapidly approaching wedding! I was close to giving up completely, but I stopped, took a breath and realized it’s all about finding the right balance. Here are some tips I think will help all of you before you hit critical levels.
- Schedule Time to Blog. Don’t leave everything until the last minute, or it will come crashing down on you! I make myself blog at least an hour every day – many times it’s the last thing I feel like doing after a long day at the office, but it means I always have posts scheduled for the next day! That means the following morning I can focus on the job that actually pays the bills. Hobbies are fun, but they’re also hard work and require commitment. Blogging in particular requires a certain amount of consistency or you risk losing all your readers!
- Find Help. There’s no shortage of fellow fashion bloggers out there! Send out the call for guest posts, you’d be surprised how many people will step up. Not only will it help ease the burden of supplying new content for your voracious readers, but it will help you build connections and probably increase your traffic. You can also look for regular contributors – I imagine there are many people interested in dipping their toes into the world of fashion writing and want to start off on a more well-established blog.
- Be Realistic. My blog focuses more on shopping than long in-depth analytics of the fashion industry. While this means I can whip up a few posts in an hour, it also means I need to get up multiple posts every day. Earlier in my career it was easy-peasy for my to update ten times a day! But now that my career is reaching new heights, I’ve had to cut that down to about five times a day. Did my traffic take a hit? Yes. Does this make me sad? Definitely yes. Is my sanity worth it anyway? One hundred times yes! So, while it’s important to maintain your blog and be consistent, set yourself realistic goals or you’ll be setting yourself up for failure.
Blogging, whether as a full-time job or as a hobby, is extremely rewarding and can lead to unexpectedly great things in your life! But always remember why you started in the first place – for the love of fashion!