by Gabriella Davi-Khorasanee of MISS Omni Media
The dust has settled, the speculation has ceased – Twitter is here to stay. So, now that you've got your blog going and your tweeting away, it's important to stay on top of the relationships you're building on Twitter. People can unfollow as quickly as they can follow and like any relationship worth having, it takes a little work. Here are some tips on keeping your followers happy and ways to potentially (fingers crossed!) gain more…
Twitter has lots of tools to interact with other Tweeters – from @replies to DMs, be sure to stay on top of who is getting in touch with you and always get back to everyone that reaches out to you. On the flip side, you should also @reply when it's relevant and build on the conversation.
When people follow you, they want to keep up with your tweets. The best way to say thank you is to follow back. If you don't want to clog up your timeline by following lots of tweeters, then an @reply thanking them for the follow is also good.
If you have your own brand or partner with a brand to get some promo product, running a contest on Twitter is a great way to get followers. You can have people enter the contest by following you and retweeting a post.
A great way to get a conversation going is to ask a question. Don't ask anything that can't be answered in less than 140 characters though!
People respond to visuals so keep your followers interested with some eye candy. Upload interesting pics to break up the monotony of text.
Start your own or use hashtags that are trending. Searching hashtags and tweeting about topics that are trending are good ways to jump in on conversations and interact with other tweeters.
Like all things, there are good times and bad times to reach your audience. As a general rule, the morning, lunch and end of workday are good times because people who have day jobs tend to check their email/Twitter/etc. at those times. For something more tailored to your particular audience, there are many tools to help you figure out what the ideal time to reach them is. One free web app is Tweriod.
There are many Twitter tools to help keep you organized from url shorteners (my favorite is su.pr), to automatically tweeting new blog posts (Twitterfeed, su.pr). Some tools help you manage more than one Twitter account and schedule tweets (Hootsuite), while some Facebook Apps automatically post your tweets on your wall. Then of course there are the mobile apps so that you can do all of the above from your mobile device! There are so many Twitter tools to help you make the most of Twitter that I could probably devote a whole post to this topic (mental note…). Whether you tweet blog posts, or syndicate your tweets to Facebook, these are all different ways of engaging your audience across different platforms.
Don't forget to include your Twitter handle where you put your contact info like email signatures and business cards.
That should keep you busy for a little while. Not all of the suggestions above will work for everyone – try stuff out and do what feels comfortable for you. Happy Tweeting! Oh, and you can follow me at @missgdk, @missomnimedia, @lilmissblog and @mllechanel 🙂