Blogging With a Partner: Why it Works

By Kristin Swenson: Co-Editor of BonBon Rose Girls

 

As all of us bloggers know, maintaining a quality blog is an incredible amount of work. And while it’s work that we lovingly put in because it's our passion, that doesn't mean it doesn't get grueling at times. That is where having a partner becomes invaluable. My best friend, Megan, and I started our blog nearly two and a half years ago on a whim. She was getting her MBA and working full time, while I was a harried new mama. We were both hyper stressed and in need of a creative outlet. Enter la BonBon Rose Girls. Happily, our little project turned into a business and now I have the privilege of working with my best friend. It doesn't get much better than that!

 

Blogging with a partner means you are able to share the load. As Megan put it, “you get to play off each others strengths.” I happen to live for social media, so I'm our resident Twitter and Facebook ace. Megan is a pro at dealing with clients, so she handles our advertising. Not only are we able to work on our particular interests and strong suits, but when one of us is sick or in need of a vaycay, there is someone there to pick up the slack! Knowing that your blog isn't going to suffer because of unforeseen circumstances or the need for a respite is so reassuring.

 

Another fabulous component of a blogging partnership is the varying subject matter and points of view that it can offer an audience. I'm a fashion fanatic and Megan excels at home design and cooking. By writing about what interests us individually, our content stays fresh and appeals to more readers. It's amazing to be able to put words to my passion, while sharing that experience with my best friend. And even though we're like family, we don't have a problem voicing concerns or giving each other constructive criticism. Having a system of checks and balances works for us the same way it does for the government. Actually, it might be a bit more successful for us than for the government. HAHA!

 

So, if you're thinking about starting a blog with a partner or, perhaps, adding one to your existing blog, I give you a big thumbs up. Just make sure you do it with someone you trust!

 

image by: Monica Shulman

 


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29 Responses

  1. Trisha

    This is so true ! I get so much help from my boyfriend even though I’m just starting out . He’s been the resident photographer so far but will be moving on to co-blogger soon ..

    Reply
  2. Madeleine Gallay

    It seems enviable if you’re lucky to be very good friends without prickly issues.

    Lovely when it works. Congratulations for making it work.

    Reply
  3. de la Pen

    Cool article! I definitely agree. Having someone to split the load with is a definite plus. I have a business partner and she doubles as my blog partner. I also have a freelancer that now contributes to my site. It’s a big help to not have to crank out all that content and work by yourself.

    Reply
  4. Casie

    Love it! This was hands-down my approach. I teamed up with two of my cousins who were just as poassionate as I was and I knew we could compliment eachother. It’s perfect because we’re all busy and we just couldnt anchor a blog individually. But together we inspire each other, have so much fun and make a great team.

    Reply
  5. Diana

    Lovely when it works, but that kind of synergy without an editor’s oversight is a rare and beautiful gift. I keep hoping to meet my other half in that respect someday!

    Reply
  6. lisa

    Aw I can’t think of anyone better to write a post about the benefits of blogging with a partner! You and Megan have taken BonBon Rose Girls to new heights since I first started reading. Your closing sentence (“Just make sure you do it with someone you trust!”) captures what makes your blogging relationship work. There’s incredible teamwork, support, and rapport between you both even though you’re miles apart from each other.

    Reply
  7. Casee Marie

    This was a wonderful post, Kristen! I love reading about how the two of you balance blogging as a business between each other. You’re an inspiration to all of us who are part of a fashion blogging duo! (:

    Reply
  8. Kristin

    It truly is wonderful blogging with my partner. We have such a blast together! Thanks for all your kind words!

    Reply
  9. Micaela

    I love this post! Over at my blog, http://www.fashionplus3.com I blog with my older sister and my younger cousin and we always have something fresh on our blog because we have different opinions. We also get to play to each others strengths and there’s always someone to take a picture or write up a post when we need it.

    Reply
  10. roanjean

    I couldn’t agree more on doing it with someone you trust because it sure makes a lot of difference with you have a harmonious relationship with your blog partner!

    Reply
  11. Alisha Ross

    I really regret not starting up my blog with my best friend. We are both completely into fashion, but she is so much more into technology and computers than me and would have been amazing at doing the graphics. Whereas I know my strengths is interacting in the blogging world.
    This article is great as its great to see that it really does work. I’m now really tempted to get her involved despite my blog already being a few months old.

    Reply
  12. MJ

    Awesome post! I know my BFF and I talk about starting a blog together for a long time. I know it would be a ton a fun!

    Reply
  13. Camille

    My friend Neko Eri and I write our blog in Wonder Underground for the love of fashion and all things creative.
    I’m a fashion lover from Manila living in Tokyo. Neko Eriko is a fashion student from Tokyo living in Manila. Its star crossed but blogging is our way of keeping connected.

    Reply
  14. Fashionable Lisa

    Damn… a partner would be a great idea. I’ve got my own little fashion blog but it’s very hectic trying to stay up to date all by yourself!

    Reply
  15. Christina

    Great post, Kristin and congrats! I have been looking for a blogging partner, but they aren’t easy to find. However, I know when the timing is right, it will happen.

    : )

    Reply
  16. MaisonStyle

    I couldn’t agree more with this article! Our blog would not run nearly as smoothly or be as much fun if it was just one of us. We definitely bring different strengths to our blog and it’s all the better for it. I highly suggest working with someone that you work well with, brings different ideas and strengths and of course someone you have fun with!

    Reply
  17. Monica Shulman

    you two are amazing and so creative. you complement each other wonderfully and you’re the perfect example of why this business model would work.

    Reply
  18. fhenny

    lovely post. kristin! and it is very true that with a blogging partner, we can have variation of topics on the site.
    now i wish i have a blogging partner as well hahaha

    xoxo

    Reply
  19. Jenny

    I love Kristin and Meg’s blog! They are super supportive to other bloggers and have fantastic content!!!

    Reply
  20. B.

    Great article, thanks for sharing!
    I’d need a partner now as I’m going on vacation to Berlin next week and won’t have time to blog. Or I’ll get a guest blogger as a sub. If anyone’s interested let me know 😉

    Reply
  21. natashajean

    LOVE this article! I had been blogging for a while by myself, it wasn’t anything big or interesting. I just liked getting my head around blogging. I’d delete blogs after a few months and then get started again when I felt the urge.

    Then my best friend (for about 18 years) suddenly one day tells me that we should start a blog, as she’s never ventured into that area before.

    The result is so much better than anything I could have come up with myself. Working with her the content is better and we can each explore our own interests.

    Reply
  22. Leia

    This certainly works for you girls – but I don’t think blogging with a partner works for everyone. I used to blog with my friend and we ended up splitting our blogs (I’ve seen this happen multiple times too!) because there are so many problems that can arise. PRs were VERY confused – they didn’t know who was who and called us by the wrong names all the time – or worse, thought we were both the same person! Our audience was divided because we had such different personalities/writing styles/blog posts – they knew which days which person would post and only come to see THOSE posts. Not to mention, there can be tensions when you start earning money (so like you said, definitely pick someone you trust and who is already a close friend! Luckily my friend and I didn’t have that problem)! Also, I’ve noticed that in READING other blogs written by two people, there is usually one ‘dominant’ blogger, which is okay I guess, but can make your friend feel jilted at times (not personal experience, just something I’ve been told by other blogging duos). I think that for the MOST part, I prefer reading blogs that are written by a single person or else it can get a bit confusing… and I’ve seen a few blogger fights happen this way as well! So I don’t know if I would offer it as blanket advice, but like I said it certainly works for YOU, evidenced by the immense popularity of your blog! 😀

    Reply