by Christen Rochon of Divas & Dorks
You’ve heard of the blogger golden rule: “If you keep your blog content fresh and updated regularly, then you’ll have happy and engaged readers.” Sounds great for blogging, but did you know the same rule applies to Twitter, Tweets and Followers?
As you read, hopefully you’ll find some lessons and tips that I’ve learned through my personal journey that’ll help you keep your Twitter content consistent and relevant. So let’s start at the beginning: Hello. My name is @DivasandDorks and I’m a Tweet-aholic…
All Tweeting, Is Not Good Tweeting
Actually, I’m far from a Tweet-aholic, in fact I try to limit my tweets in a manner to engage and inform my followers. Sometimes it’s difficult to know what to share and what not to share, but thinking before tweeting is well worth it. How many times have you received spammer tweets? I’m talking about those tweets that seem to sneak within your timeline talking about the furthest thing you could remotely care about. Spammer tweets or tweeting too often is one of the quickest ways to lose followers. I never want to become that tweeter and have tried to limit my tweet frequency to the following categories, Informational, Epithetical, Resourceful and Basic Banter.
1. Informational. While I’m in pursuit of the blogger golden rule daily, I try to provide updated content that’s relevant to readers on my site as well as share the information via tweets and links. This is one of the easiest ways to keep your twitter timeline interesting and informative.
2. Empathetical. As a voice to your readers and followers, it’s important for you to identify with what interests them and vice versa. If I can’t relate to what you’re tweeting about, then it’s less likely that I’ll reply, retweet or engage at all. It’s crucial for your followers to connect with you as an individual, after all isn’t that what social networking is all about?
3. Resourceful. As you begin to identify, engage and learn more about your followers, you’ll begin to understand their interests and what makes them tick. Knowing more about your audience makes it easier to provide resourceful tweets that they find important and insightful.
4. Basic Banter. The basic foundation for Twitter is for use as a social network, so of course your personality must shine through. It’s okay to share yourself online, which includes a rant, open discussion or venting session once in awhile, afterall we’re only human.
Keeping it consistent
Keeping a fresh Twitter timeline is a daunting task, especially if you’d like to look up once in a while and engage in the real world. It’s not impossible to enjoy the best of both online and offline worlds, but it does require advance preparation. I’ve experimented in keeping a tweeting schedule in two ways, “Three A Days” – scheduling morning, midday and evening tweets (usually taking place during my meals and/or downtime) and using the automatic scheduling power of the social media organizing site SocialOomph.com. Here are a few pros and cons to consider when using each method…
Three A Days
PROS: The ability to gauge “hot topics” and engage in real time.
CONS: Quick tweets, not as informative or resourceful.
PROS: Sharing scheduled informative and resourceful tweets consistently throughout the day.
CONS: More sharing, but not necessarily engaging.
As I’m currently experimenting with a mixture of both “Three A Days” and scheduling methods, they both seem to be a work in progress (but that’s all things social media nowadays). There’s no specific method that will work 100% perfect for everyone, but if you tweet towards your goal of consistent and relevant content, in return you should see in increase in retweets, responses and overall engagement.