Twitter Content, Frequency and All That Jazz…

by Christen Rochon of Divas & Dorks


You’ve heard of the blogger golden rule:  “If you keep your blog content fresh and updated regularly, then you’ll have happy and engaged readers.” Sounds great for blogging, but did you know the same rule applies to Twitter, Tweets and Followers?


As you read, hopefully you’ll find some lessons and tips that I’ve learned through my personal journey that’ll help you keep your Twitter content consistent and relevant.  So let’s start at the beginning: Hello. My name is @DivasandDorks and I’m a Tweet-aholic…


All Tweeting, Is Not Good Tweeting

Actually, I’m far from a Tweet-aholic, in fact I try to limit my tweets in a manner to engage and inform my followers.   Sometimes it’s difficult to know what to share and what not to share, but thinking before tweeting is well worth it.  How many times have you received spammer tweets? I’m talking about those tweets that seem to sneak within your timeline talking about the furthest thing you could remotely care about.  Spammer tweets or tweeting too often is one of the quickest ways to lose followers.  I never want to become that tweeter and have tried to limit my tweet frequency to the following categories, Informational, Epithetical, Resourceful and Basic Banter.


1.  Informational. While I’m in pursuit of the blogger golden rule daily, I try to provide updated content that’s relevant to readers on my site as well as share the information via tweets and links.  This is one of the easiest ways to keep your twitter timeline interesting and informative.


2.  Empathetical. As a voice to your readers and followers, it’s important for you to identify with what interests them and vice versa. If I can’t relate to what you’re tweeting about, then it’s less likely that I’ll reply, retweet or engage at all.  It’s crucial for your followers to connect with you as an individual, after all isn’t that what social networking is all about?


3.  Resourceful. As you begin to identify, engage and learn more about your followers, you’ll begin to understand their interests and what makes them tick.  Knowing more about your audience makes it easier to provide resourceful tweets that they find important and insightful.


4.  Basic Banter. The basic foundation for Twitter is for use as a social network, so of course your personality must shine through. It’s okay to share yourself online, which includes a rant, open discussion or venting session once in awhile, afterall we’re only human.


Keeping it consistent

Keeping a fresh Twitter timeline is a daunting task, especially if you’d like to look up once in a while and engage in the real world. It’s not impossible to enjoy the best of both online and offline worlds, but it does require advance preparation.  I’ve experimented in keeping a tweeting schedule in two ways, “Three A Days” – scheduling morning, midday and evening tweets (usually taking place during my meals and/or downtime) and using the automatic scheduling power of the social media organizing site  Here are a few pros and cons to consider when using each method…


Three A Days
PROS:  The ability to gauge “hot topics” and engage in real time.
CONS:  Quick tweets, not as informative or resourceful.
PROS:  Sharing scheduled informative and resourceful tweets consistently throughout the day.
CONS:  More sharing, but not necessarily engaging.


As I’m currently experimenting with a mixture of both “Three A Days” and scheduling methods, they both seem to be a work in progress (but that’s all things social media nowadays).  There’s no specific method that will work 100% perfect for everyone, but if you tweet towards your goal of consistent and relevant content, in return you should see in increase in retweets, responses and overall engagement.



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8 Responses

  1. Madeleine Gallay

    Tweeting … I think it’s similar but different than blogging. Not everyone has the charm and information of 140 characters or less. But it’s definitely arguably the best place to post your newest blog with a descriptive title.

    Retweeting things that are relevant and important is an easy way for someone not comfortable bantering too.

  2. Fabienne Jach

    I’ve found that I schedule my posts, check my fb several times throughout the day but can keep twitter up all day because it doesn’t take much to read a few captions here and there. Retweeting or checking out a link can be done while I’m multi-tasking, the time commitment is low. One part of me would love to create a schedule but the other likes the randomness. I’m sure it will change day by day, based on what I’m doing.

    Maybe for me the real balance is found in the actual pursuit of balance.

    The House in the Clouds

  3. Madison McNeill

    I’m fairly new to twitter and I am having such a hard time keeping followers interested, the last thing I want is to seem like I’m spamming. Thank you so much for posting this article, hopefully now I will be able to conquer twittering.

  4. Alisha Ross

    This article is so helpful as I’ve had twitter a couple of months now but hardly ever use it. I firstly never really saw the point of it other than a way for me to access information. But now after reading this article I am going to become more twitter involved (hopefully). Great piece.

  5. Bria Lear

    This article definitely resonates with me. As a newer twitter user, I find it hard to tweet frequently, and on a personal level don’t really want to be on my phone or computer tweeting at all times. On the other hand, twitter has become such an important networking tool and is a necessary (I think) component to one’s own branding and ability to reach out to followers..or gain new ones.

    Thanks for giving me some new ideas of how to tweet on a more frequent basis while keeping the relevance!

  6. FlauntStyle

    I like all your points, except I am not a big fan of scheduling tweets.
    Twitter is a conversation. A little info, a lot of personality, and a little shameless self-promotion.
    What I have found not to work: automatic DM’s, scheduled tweets, only re-tweeting, and tweeting too much personal stuff.
    Some say 3 tweets a day is enough, but in my experience it isn’t enough to engage and develop a quality relationship with followers or attract quality followers.
    I have great followers and I believe it is due to the fact that I interact in a genuine way.

    That’s just my two cents:)

  7. Christen Rochon

    Thanks for all your comments, there are some good points made by all. I think one of the major points in the article is to let your personality shine through and you can definitely do that by personally tweeting & interacting online. By scheduling tweets (Especially if you post often) it’ll help free up a little time and give you the chance to actually enjoy life…Either way, enjoy twitter and facebook at your leisure and I hope to catch you all online! 🙂