Photo by Nando M Alvarez
Don't let blogger's block get you down! There are loads of ways to get back into the swing of things, loads of post ideas, loads of things to talk about. Inspiration isn't about finding what to post about, it's about deciding. That's why structure is my favorite tool for staying inspired and on track.
Why does structure work?
Contrary to popular belief, while magical, creativity is not sporadic. The most creative people also happen to be the most prolific, how does that work? They work every day at their creative endeavors, sometimes all day. I have found that when I write every day, it's easy. When I haven't written in a while, getting started is tough. Building a structure around creativity helps you focus and get things done.
What does structure look like?
It may sound scary, but it's not as crazy as you think. I would have been scared off by words like structure and strategy, but, after years of blogging every day, a definite pattern showed up. That was my structure.
- Deadlines: We have a 12:00EST posting time Monday through Friday
- Posts are 100-700 words
- Posts have photos
Knowing that I had to get posts out by noon each day, I set aside how much time it would take to write a post, get photos for it and have them completed for each of my blogs by the deadline. This normally takes planning and if you're doing this every day, structure. It'll happen in a way that makes sense for you, either you're writing when you wake up, or before you go to bed, or on the weekends. Whatever works for you!
Planning the type of posts you write:
Each week, I set up a schedule of the type of posts I'm going to write. This helps in terms of planning how to gather content for the posts. An outfit post will require different things than a designer highlight or a beauty post, or a street style post. A typical week on The Coveted it looks like this:
- Monday: Outfit post
- Tuesday: Beauty post
- Wednesday: Designer post
- Thursday: Street style post
- Friday: Outfit post
Even on Eat, Sleep, Denim, the weekly calendar has a similar structure:
- Monday: Trend post
- Tuesday: How to post
- Wednesday: Blogger Style
- Thursday: Street style
- Friday: Denim Review
Knowing what type of post I'm going to publish helps focus me in on what to look for when I'm looking for inspiration and how to filter information out that my readers may not be into. Breaking posts down to their type is a huge time saver!