Every so often, I'll hit a dry spell. I won't be sure what to write about, or I'll feel that I've focused too much recently on a particular area (shopping, shoes, lifestyle tips, etc.). When that happens, I hit my most constant muse– my blog stats. Whether you're using Google Analytics, Statcounter, WordPress Stats, or any combination of the many available, you always have access to instant inspiration: your Search Engine Terms.
Search Engine Terms are the words people type in to Google, Bing, or Yahoo! that lead them to your site. They're the SEO of your site, and some combination of words in a post mathematically drives people to your site. Bingo! Using the strengths of your site to create more awesome content.
Below are 6 consecutive days worth of Search Engine Terms from my WordPress Stats (I prefer to use it because it doesn't give me the highest ranking terms, but the ones used on any given day). On each day, I've put a note next to terms that inspire me– areas where I can write more posts on the topics, expand on posts I already have, or create new ones!
From just 6 days worth of search engine terms, I have 12 potential posts topics:
- Dinosaur jewelry
- Words to live by
- Cute plus-sized bras
- Shoe closet
- Summer dresses (xxl)
- Color combinations for wardrobe
- Steampunk shoes
- Leather earrings
- AND, Leather & feather earrings– both can be their own post!
- Knee-length boho dresses
- Trashy Diva coupon codes
- Pictures of Lady Gaga's rhinestone looks
I chose the above ones because I felt they were a) topics I hadn't covered before, b) topics that could use a refresher, c) topics that could challenge me, d) able to help me build relationships (like the Trashy Diva coupon codes, a local designer & shop I love), and e) worked well with the type of content I have and my personality.
But these are just the tip of the iceberg! I can refresh posts by revisiting old & popular topics (like Carrie Bradshaw's style) or find new ways to talk about the subject (like interviewing indie designers that pop up regularly in my search terms).
Another great thing about using your search engine terms– the great and HYSTERICAL ways people find you. “Wireless vibes for fat girls” — what?!
Do you regularly use your search terms to produce new content? How do you feel that the process works for you? Do readers respond well to you revisiting similar content?