Professional Blogger Spotlight: SugarLaws

Tell us a little bit about SugarLaws?


Sugarlaws is a fashion, food, beauty and lifestyle website — focused on all the good stuff in life (or, as I like to say, “living sweetly”).  I started Sugarlaws in 2007, almost four years ago, and since then it's grown to over 100,000 page views a month and has been featured in Saveur, Seventeen, on the Huffington Post, and in several international magazines, as well as in campaigns for COVERGIRL, Ralph Lauren, Elie Tahari, Brahmin and Coach.  In February, I was named by New York Magazine as one of the 17 most fashionable attendees at Day One of New York Fashion Week, and I'm currently featured in the September issue of Cosmopolitan as one of the “hottest up-and-coming bloggers.”



How do you monetize SugarLaws?


I run some advertising, but the majority of monetization is through sponsored campaigns for brands or endorsement/representation deals for brands and products.  Through Sugarlaws, I've done everything from styling a catalog photoshoot to acting as a brand ambassador during New York Fashion Week!



How has blogging affected your career?


I think being on the forefront of blogging and social media is a great trait to have, no matter what your job is!  The skills that you develop through blogging keep you on the cutting edge of technology and digital life, and help you maintain a huge network of contacts.  No matter what you do, those are valuable!



What are you working on now?


Right now, I'm spending a huge part of my time getting ready for New York Fashion Week!  From getting my schedule in order to deciding on outfits and all the behind-the-scenes efforts, it takes a lot of crazy weeks to get prepared for that crazy week!  But I'm SO excited — Fashion Week is like summer camp with great clothes!  I get to see all the bloggers, designers and everyone in the fashion world who I never get to see enough of between February and September — I can't wait.


What is the most important piece of advice you would give to aspiring bloggers?


Stay excited about it!  When I started blogging four years ago, it wasn't as “cool” as it is now (frankly, wasn't cool at all — I referred to Sugarlaws as a “website I run” rather than a “blog” for at least a year)!  But in some ways, that made it easier — I was happy for every tiny victory, from the first comment that wasn't from my family, to the first write-up by another blogger, to the first media reference, to the first designer I met, to my first fashion show, to the first sponsored campaign!  I think people start blogging now with huge expectations, and sometimes get disappointed if they don't have instant success.  It takes a lot of time and patience (and grunt work) to make a great blog!


Also, you have to force yourself to remember how incredibly lucky you are for all the opportunities that come your way.  Everyone goes through phases where blogging feels thankless and exhausting, but those moments are easy to get past when you make an effort to remember all the amazing ways that blogging changes and improves your life!  I feel like I have friends across the country and across the world thanks to Sugarlaws, and I'm constantly grateful for that!

SugarLaws Advice for Bloggers


Leave a Reply

Your email address will not be published.

14 Responses

  1. Daniel Dunt

    Such great advice; I agree in terms of the expectations, as I’ve spoken to many bloggers who expand brands and sponsorship deals to come rushing their way, yet of-course it simply does not happen! – I agree with you in regards to staying excited; I think that if you’re reading the blog of a blogger who doesn’t exactly enjoy what their doing, then you can tell quite easily, seeming the same mood is reflected in the post.

    I’m thrilled to hear that you’re a regular at NYFW, and I too hope to grab an opportunity which will lead me there eventually, yet for now it seems that London Fashion Week is the furthest I’m getting; by the looks of it, this year I might be having to pass altogether! – Daniel Dunt 😀

  2. The Editor

    An inspiring career and very likable character. She seems like she genuinely appreciates everything that has come her way, and that is the outlook to have. Not to be so obsessed with instant success and sponsors, and to like what you are doing. This was a great read.