Your Facebook Fanpage: Using It, Utilizing It & Improving It

My desire to create a better Facebook page spawned from a Problogger post titled, Make the Most of Product Reviews on Your Facebook Page.  It inspired this, “Oh! Duh! I can share my clothing reviews on Facebook?!” moment in me.

 

Facebook is a great way to reach out to readers– because bloggers are not our only readers, right?  So how do you reach out to women who may be interested in your site?  Use the social media site that THEY'RE using.  I'd say that 90% of my Twitter followers are other bloggers or young people very invested in social media.  But 90% of my friends on Facebook are just that– women and men from all walks of my life, all ages, and all using the internet in varying ways. Building your following online means reaching out to them in ways that they understand, that they can communicate with, and that they can respond easily to.

 

That “Oh! Duh!” continued when Treacle of The Lingerie Addict tweeted a link to her Facebook Page with updates to her photo galleries… and I thought, “Wow. Here is a woman REALLY utilizing her page its best abilities.”  With 9,000 followers, she's created an page where women ask questions and receive feedback in the discussions and where the photo galleries are brimming with her personal identity & passion.

 

Treacle was super amazing to share her tips on how we fashion bloggers can better utilize our Facebook pages… something I'm hoping to engage in immediately!  She is literally a professional at this, offering social media consulting for fashion and beauty brands–everything from social media strategy to blogging and content creation!  Her expertise has been immense to me, and I hope you find it as useful as I do!

 

What do you think is the #1 thing fashion bloggers should be using their FB fan pages for that they aren't?

The #1 thing fashion bloggers should be using their FB fan pages for is creating a community around their brand. So many people think of Facebook as just another place to broadcast blog posts, but it can be so much more. If you're able to build an involved, interactive community on Facebook, all the other things you want–such as more likes, comments, shares, etc.–naturally follow.

 

What do you think is the most underutilized feature of the FB fan page?
Photos. Albums are such a rich feature, and they can be used for a variety of things (including revenue generation!). Images not only get people to your page, they get people staying on your page, and they get people sharing your page. If there's one place I think everyone can really improve, it's in the way they use albums.




What are 3 things bloggers can do today to improve their FB fan pages?

  1. Create a custom landing tab for your page. Let's face it…your wall is confusing. It's like jumping in to the middle of a conversation and not knowing who to talk with first. Plus, it doesn't actually tell people what you want them to do when they land on your page. By creating a custom landing tab, you not only cut through the noise, you're also able to give super clear direction to any potential fans…namely, to like your page.
  2. Take a look at your analytics. It's hard to improve your FB fan page if you don't know what's working and what isn't. Study your total likes and unsubscribes , your demographics (are the people you want on your page actually there?), your page views/unique page views, your external referrers (how are people getting to your fanpage?), and the feedback score on your page posts.
  3. Focus on short, shareable, and image heavy posts. Once a fan likes your page, they rarely visit it again. Almost every encounter with your page from that moment forward is through the newsfeed. So your goal should be to 1) get into and 2) standout in their newsfeed. Images are a great way to do that.
  4. (I know you said 3 but I have to say this.) Avoid linking together too many of your social media accounts. Facebook is different from Twitter is different from Tumblr is different from Instagram. Audiences not only spend different amounts of time on each site, they come to each site looking for different things. That means your content should be as unique as possible for each platform if you want maximize your opportunities.

 

Check back on Monday, when I'll be sharing more tips from Treacle on Facebook–including how to develop consistency in your posting and exploring Facebook Ads as a means of growing your Facebook audience– and your blog audience.

 

Are you using Facebook to your best advantage– or are you like me, going “Oh, duh!” to the opportunities you're overlooking? What ways do you think you could improve, and in what ways do you think you're kicking your page's butt?

 


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24 Responses

  1. Christy

    Great points made here! I definitely try to use my Twitter and Facebook accounts differently as I have totally different audiences on each.

    I’d also like to add that you can (and should) interact as your page but not in a spam sort of way.

    Reply
    • Treacle

      Great suggestion!

      Yes, interacting as your page (in a genuine and thoughtful way, as you said) can not only help you build relationships with other fashion bloggers and brands, it can also help you attract new fans.

      Reply
  2. MJ

    This definitely turned on the light bulb with me! I hadn’t put a FB page together because I frankly didn’t know what to do with it! I love the idea of using the albums as well as interacting with people through questions and sparking conversations. Definitely need to put this on my Blog to do list!

    Thanks for this!

    Reply
  3. Ondo Lady

    This is great, I have been looking at ways of increasing my Facebook Page and engaging with my readers. This article has given me lots of ideas on how to do that and sharing images are a great way to do that.

    Reply
  4. 3QC

    This is a great post. I’ve been wanting to improve my Facebook page to make it more engaging, but didn’t really know what to do. Thanks for the pointers.

    Reply
    • Treacle

      You need to change the default landing tab.

      Go to Edit Page–>Default Landing Tab–>Choose the tab you want them to first land on from the drop down menu.

      Reply
      • Kristina

        ok, I got this, but how can I create a new page, like f.e. your Welcome-Page??

        Thanks so much for your help!!

  5. Ling

    Awesome FB tips – I must utilise my FB page better because it’s true – most of my Twitter friends are bloggers

    Reply
  6. Incognito

    Thank you so much for writing this post! With my friends we do have a FB page but only used it up until now to inform people we had published a new article never thought of it as a way to communicate with people. We were inded wondering how to deal with it. I am going to take some notes 😉 Again Thank You So Much!

    Reply
  7. Daniel Dunt

    This post is great; as well as using my Facebook page as a way of notifying my readers that I have just posted something new, I also try to keep it a little social, simply by adding “what do we think?” on the end of my status updates and occasionally sharing things I personally admire, such as a music video or a blog post from another blogger which I’ve read that particular day. People say that you should engage other bloggers and I think “what could be better than sharing there posts and your opinions?” (preferably not slamming their posts or writing ability of-course).

    My Facebook page is still growing and I’ve almost reached 13,000 ‘likes’, which I’m sort of proud of, simply because I know I’ve worked for it; I don’t think that there is anything better than seeing something you have worked towards and created grab a glimpse of success, right? – Daniel Dunt

    Reply
  8. Katarina

    Thank you for this Ashe!
    I am a blogger from Croatia, blogging in English so for me moving from NYC where I started my blog back to Europe the question was if I should switch to Croatian language and loose all other readers both on FB fan page and blog or to stay with Eng but feature relevan local stories. I learned that different ways of communication works for different cultures, Croatians don’t like to see to many product reviews but rather having it side mentioned wraped into a theme story.

    La Kat

    Reply
  9. TheStreetFashionista

    I need to work on how I use my FB fan page. Do you have any suggestions on who to go to for a good landing tab?
    And I just want your opinion, should I make a seperate Twitter for my blog?

    Reply
  10. Andi

    This is good advice if it works for your blogging/business model, but be sure to read the TOS on Facebook carefully. The current terms for their rights to use user uploaded photos makes me a bit uncomfortable. It basically says they can do what they want with any public IP content. I doubt they would do anything nefarious with it, but it’s something to be aware of when crafting a public image.

    Reply
  11. Vogue & Vintage

    Great post, I’ve wanted to do more with my Fanbook page instead of just pushing my post through them. Now i just have to find the time to get this done! Exciting!

    Reply