My desire to create a better Facebook page spawned from a Problogger post titled, Make the Most of Product Reviews on Your Facebook Page. It inspired this, “Oh! Duh! I can share my clothing reviews on Facebook?!” moment in me.
Facebook is a great way to reach out to readers– because bloggers are not our only readers, right? So how do you reach out to women who may be interested in your site? Use the social media site that THEY'RE using. I'd say that 90% of my Twitter followers are other bloggers or young people very invested in social media. But 90% of my friends on Facebook are just that– women and men from all walks of my life, all ages, and all using the internet in varying ways. Building your following online means reaching out to them in ways that they understand, that they can communicate with, and that they can respond easily to.
That “Oh! Duh!” continued when Treacle of The Lingerie Addict tweeted a link to her Facebook Page with updates to her photo galleries… and I thought, “Wow. Here is a woman REALLY utilizing her page its best abilities.” With 9,000 followers, she's created an page where women ask questions and receive feedback in the discussions and where the photo galleries are brimming with her personal identity & passion.
Treacle was super amazing to share her tips on how we fashion bloggers can better utilize our Facebook pages… something I'm hoping to engage in immediately! She is literally a professional at this, offering social media consulting for fashion and beauty brands–everything from social media strategy to blogging and content creation! Her expertise has been immense to me, and I hope you find it as useful as I do!
What do you think is the #1 thing fashion bloggers should be using their FB fan pages for that they aren't?
The #1 thing fashion bloggers should be using their FB fan pages for is creating a community around their brand. So many people think of Facebook as just another place to broadcast blog posts, but it can be so much more. If you're able to build an involved, interactive community on Facebook, all the other things you want–such as more likes, comments, shares, etc.–naturally follow.
What do you think is the most underutilized feature of the FB fan page?
Photos. Albums are such a rich feature, and they can be used for a variety of things (including revenue generation!). Images not only get people to your page, they get people staying on your page, and they get people sharing your page. If there's one place I think everyone can really improve, it's in the way they use albums.
What are 3 things bloggers can do today to improve their FB fan pages?
- Create a custom landing tab for your page. Let's face it…your wall is confusing. It's like jumping in to the middle of a conversation and not knowing who to talk with first. Plus, it doesn't actually tell people what you want them to do when they land on your page. By creating a custom landing tab, you not only cut through the noise, you're also able to give super clear direction to any potential fans…namely, to like your page.
- Take a look at your analytics. It's hard to improve your FB fan page if you don't know what's working and what isn't. Study your total likes and unsubscribes , your demographics (are the people you want on your page actually there?), your page views/unique page views, your external referrers (how are people getting to your fanpage?), and the feedback score on your page posts.
- Focus on short, shareable, and image heavy posts. Once a fan likes your page, they rarely visit it again. Almost every encounter with your page from that moment forward is through the newsfeed. So your goal should be to 1) get into and 2) standout in their newsfeed. Images are a great way to do that.
- (I know you said 3 but I have to say this.) Avoid linking together too many of your social media accounts. Facebook is different from Twitter is different from Tumblr is different from Instagram. Audiences not only spend different amounts of time on each site, they come to each site looking for different things. That means your content should be as unique as possible for each platform if you want maximize your opportunities.
Check back on Monday, when I'll be sharing more tips from Treacle on Facebook–including how to develop consistency in your posting and exploring Facebook Ads as a means of growing your Facebook audience– and your blog audience.
Are you using Facebook to your best advantage– or are you like me, going “Oh, duh!” to the opportunities you're overlooking? What ways do you think you could improve, and in what ways do you think you're kicking your page's butt?