What to Bring to IFB Con to Get the Best Coverage for Your Blog

Photo by: Nando M Alvarez


This year’s IFB Conference is just over a week away and, when I actually have a minute to stop and think about it, I’m getting pretty excited.  Between coordinating all of the A/V equipment necessary for this year’s stellar panels, setting up a videography team to get interviews with all you fashion bloggers, and finding a tech team to livestream all of the panels for those of you who won’t be able to make it, the last few weeks have been unimaginably hectic.  I just can’t wait until the conference arrives, all of the equipment is ready to be fired up, and everything I need to think about is right in front of my face: I just need to shoot shoot shoot.


Amidst all this insanity I can’t forget to think about what I’ll need to get all the necessary photo coverage for the conference.


Here’s what’s going to be in my gear bag:


  • My 5DMKII, which I always use for events like this
  • My old 5D camera body, just as a spare
  • Three lenses:
    • a 28mm f/1.8 lens for all the wide shots of the event space and the panels
    • a 50mm f/1.8 lens for any close up shots, all of the outfit shots, and if I happen to have the time to get some street style in there then for those as well
    • a 24-105mm zoom lens for all the close-ups of the panelists
  • My laptop and charger
  • Accessories:
    • two fully charged camera batteries and the charger (plus one charged battery in my spare camera body)
    • external flash with spare AA batteries
    • two 16GB CF cards
    • a card reader so I can get my pictures onto my computer and uploaded during the event
  • My iPhone loaded up with my favorite social media apps: Instagram, Twitter (#IFBcon), Pose, Facebook, etc.


Don’t forget that Milk Studios can get pretty dim, so if you’re bringing your DSLR you’re going to want a pretty fast lens or set your ISO good and high (probably both).  If you’re going to be using your flash, don’t forget an extra battery, or at least your charger because it’s going to run it dry pretty quickly.


If you don’t have a DSLR you’re definitely going to be using your flash a lot.  So again, don’t forget your extra batteries or a charger.  And a pretty big memory card couldn’t hurt either, you’re going to be taking a whole ton of outfit shots of all the bloggers you meet.


If you’re really into gadgets and have any sort of snazzy mini-camcorder, like a Flip or a GoPro or something, you should definitely think about bringing it.  Nothing’s better for total event coverage than a full motion video.


iPads if you got ‘em?  I wish I had an iPad, but right now it still sort of seems like a very expensive nail looking for a hammer; I can’t find any real use for one yet.  That being said, if you don’t want to lug around a notebook and pens all day, there are plenty of nifty iPad apps to take notes with while you’re listening to the panelists speak.


If you don’t have an iPad, think about bringing a laptop, the panelists this year are going to be filled with valuable information and you’re going to want to be sure to get plenty of notes.  And just like with your camera, don’t forget to charge it!  Outlet space is going to be at a premium in Milk.


What gear/tech/apps do you plan on having to get your blog the best coverage of this year’s IFB Conference?



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5 Responses

  1. A

    If I were going then I would bring some business cards, just to make it easier to swap info with other bloggers.

    • Nando Alvarez-Perez

      Absolutely! I can’t believe I forgot to mention that. I’m going to have a whole pile of freshly pressed cards to hand out at the conference

  2. Toni

    I would’ve loved to go this year, New york is about 2 hrs from me, depending on traffic. This is a great post! You have tons of gadgets might I add.