Confession: I'm having a hard time maintaining content balance on my site.
Originally I created Dramatis Personae as a place to share my love of pretty clothes & covet lists — one that wasn't Livejournal. Somehow, from the first post on, it was never really about that. It became a site about self-love, body image, shopping, outfits, what I was coveting, and more. Lately, I've felt that my readers aren't as responsive because I'm writing more about shopping and products I love, and less about self-love, body image, or fashion social commentary.
It's crossing my mind that maybe it's time to start a second blog. One where I can focus on shopping, trends I'm loving, and curating those details, and my original site can remain focused on style and lifestyle tips. Two sides of the same coin, if you will- and two sides of the same girl.
In Blog Growth: Vertical vs. Horizontal Growth, I talked about horizontal growth: expanding in to secondary (or tertiary) blogs, products, taking on other full-time blogging jobs, etc. In the comments of that post, Grechen said,
When I decided to branch out from my original blog, it was because I didn’t want to “crowd” it with extraneous “stuff” that I felt wasn’t essential to the core of Grechen’s Closet – and I'm really glad I did.
That’s really the most important thing to consider when growing your blog at all – if you’re going to dilute your original message too much by adding different/new content to your blog, I honestly think it’s better to start a new one.
When talking with Grechen more about the topic, she also mentioned how starting a secondary site breathed fresh air in to her first site– it provided new inspiration and insight. In addition to that, she found the second blog provided growth to the first one, as readers found the sister site.
Now, it's entirely possible I'm crazy for wanting to expand in this way– after all, I'm working full time on top of blogging for Dramatis Personae and IFB! It's possible that maybe you're feeling the same conflict on your site– how do you balance content? How do you expand content within the niche of your site? Are you excited to write about something… only to find that your readers aren't responding to it? If so, you may
You may need a second blog if…
- Your readers aren't responding, consistently, to a type of post. When I post products I love with little commentary, my readers don't respond! They want meaty topics to chew on, and my favorite finds on Etsy don't appeal to them.
- Your content bounces inconsistently between many topics. You question whether it's relevant to have movie reviews, recipes, and your outfit post all in the same week.
- You want to focus in on a completely different niche (weight loss, movie reviews, cooking).
- You're feeling creatively stifled and mentally blocked.
Managing two (or more!) blogs can be challenging, but blogging has few start-up costs and the only real investment is your time.
Are you in the same boat as me? Or have you launched a second blog — with great success OR failure? Do you have any tips to keep in mind as I, and others, pursue this venture?