IFB Round Up & Thank You!


We can’t quite believe it, but another successful IFB Conference has come and gone. From start to finish, yesterday was a truly wonderful experience for our team, our sponsors, our panelists and our attendees!


Jennine kicked things off by welcoming everyone to Milk Studios, and the first panel, ‘Bloggers Toolkit,’ took the stage. They entered right into an upbeat and informative discussion of what each of the panelists depends on to effectively run their blog and connect with readers as well as peers.


Next up, the ‘Is The Social Media Industry Broken?’ panel discussed the relationships and issues surrounding bloggers, PR firms, ad agencies and brands.  Many of the panelists have jobs or experience in the corporate world which added additional insight to the conversation.


During the short lunch break, everyone mixed and mingled and took full advantage of the fun activities our sponsors provided. We never thought we’d see the day when a girl could successfully tweet from her iphone, nosh on a ice cream bar and get a custom Minx manicure, all at the same time. (We’re a generation of multi-taskers, that much is certain!) KMS California treated the guests and panelists to snazzy new hairstyles throughout the day, and Aldo brought out our gambling spirits with roulette for prizes.


After lunch, the ‘Balancing Act: Business & Blogging’ panel launched into a passionate discussion that verged on a debate. The animated and opinionated Ari Goldberg from Style Caster was a crowd favorite for his frank honesty and genuine advice. From selling ad space to asking for sponsorship and accepting gifted items, this panel really dug into the meat of the big issues up-and-coming fashion bloggers face today.


Our fourth panel, ‘Evolution of Fashion Media,’ brought together the thoughts of bloggers, magazine editors and online contributors to discuss the direction of fashion media and where blogs meet glossy publications and where both are heading in the future.


During the short break between the last panel and our keynote finale, Joe Zee surprised the attendees with their own copies of the September 2011 issue of ELLE magazine. He then took the state with BagSnob’s Tina Craig for some Q + A about his thoughts on social media, fashion bloggers, and the future of fashion media. In what we’d like to call an #IFBcon exclusive, Joe mentioned that he’ll soon be starting his own Tumblr, featuring editorial images from his 20 plus years in the industry. (We can’t wait for this!) He finished by taking questions from the audience and even posing for pictures with his many admirers.


We hope you all got as much out of this year’s conference as we did. If you couldn’t be there in person (or take time during the work day to tune into our live stream) you can watch all the action again here.
A tremendous thank you goes out to all our moderators, panelists and keynote speakers:


Moderator: Christen Rochon, Divas & Dorks • Panelists: Leandra Medine, Man Repeller • Vahni Georgulakos, Grit and Glamour • Sammy Davis, Sammy Davis Vintage • Erica Chan Coffman and Lauren Kolodny, Honestly WTF, Alisa Gould Simon of Pose.com

Moderator: Tony Wang, post.fashionism • Panelists: Carol Han, Milk and Mode, John Jannuzzi, Textbook, Mark Beeching, Digitas • Yuli Ziv, Style Coalition, Bryce Grober, The Luxury Spot, Meghan Donovan, Wit & Whimsy

Moderator: Grechen Cohen, Grechen’s Closet • Panelist: Coco Rocha, Oh So Coco • Annie Tomlin, BellaSugar • Aimee Song, Song of Style • Natalie Suarez, Natalie off Duty • Kristina Medhus, Pretty Shiny Sparkly • Ari Goldberg, StyleCaster

Moderated by: Ann Colville Somma, HolierthanNow • Panelist: Mr. Mickey, PaperMag • Mary HK Choi, MTV Style • Claire Sulmers, Fashion Bomb Daily • Ari Seth Cohen, Advanced Style • Joyce Chang, People Style Watch •  Christian Remrod, Fashion

Joe Zee, Creative Director of ELLE Magazine, Interviewed by Tina Craig, BagSnob.


And another huge thanks to our sponsors!


Magnum Ice Cream
KMS California
Missoni for Target
Milk Studios


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16 Responses

  1. Erin

    My friend and I traveled from Baltimore just for this conference. We gained a wealth of valuable information and had a really great time! Ari was the best kick in the ass that we’ve had in a long time. All of the panelists had different tactics and opinions, which was great because it showed us that there’s no one right way to be a successful blogger. Thanks for all of the hard work Jennine and IFB team!

  2. Pretty Shiny Sparkly

    It was an honor and so much fun to be on the Balancing Act: Business & Blogging panel. I truly hope I can continue to be a part of such an amazing production in future conferences! much love to you Jennine, and Nubia et al for doing such an amazing job and for all your hard work.


  3. Becca

    This is great, I wish I could have been able to get away from school to go. Joe Zee is basically my personal hero.

    Here’s hoping to see the IFB Project Roundup up soon too!

  4. WilmaJean

    Though I missed the conference, I will be reading and watching everything IFB for the wealh of information. So much to learn! Hopefully I will make it to next year’s conference.

  5. Mai

    I’m sad I couldn’t make it this year, but thank you for uploading the whole thing for us to watch again :)! I only managed to catch snippets of it since I was out and about on Wednesday, but am looking for a time to sit down to watch all of it now.

    I’ll definitely make it to the IFB Con in the spring (if you guys decide to host another one) :)!

  6. PvdH

    I just tried to check out the link to watch the conference and it said ‘link not found’.

    Will the video be streamed at a later time?

  7. TheOnlineStylist

    I watched three out of the four panels here in the UK and loved every single minute of it! So very well done to everyone. It was an inspiration as always and can’t wait for the next one. One day I WILL get to a New York IFB Conference! xxx

  8. Lea

    Yeah that link for seeing the conference again says not found. I would love to watch it again!

  9. Shay

    it was an awesome day. I had a great time and walked away inspired, really wanting to build my brand and take my blog and make it the best it can be.

    Thanks so much, and you will see me again.