Over here at IFB, we've noticed that DIY, or Do It Yourself, projects are popping up all over the blog-o-sphere. Some blogs like P.S. – I Made This… are entirely devoted to such projects, and some, like Honestly…WTF use it as a regular component to their weekly posting schedule.
A ‘Do It Yourself' blog post is a great way to express your personal style, flex your creative muscles and drive traffic to your site. They also make great series posts, and can engage your readers in a new way.
When you decide to try a project and turn it into content for your blog, there are a few things to keep in mind to ensure that it looks great and easily guides your readers to a successful end-product.
- Be sure the craft or creation you are using is in line with the aesthetics of your blog, as well as your personal style.
- Be original! Instead of lifting a project from a blog you admire, take a field trip to a hobby store, a flea market, or the hardware store to find inspiration for your own DIY creation.
- Give some background that explains your project. Tell your readers what inspired you, whether it was a magazine editorial, an expensive designer piece or another project you came across.
- List all the tools you used, as well as each supply you needed, and the amount of each.
- The step-by-step break-down of your project is essential to helping your reader DIY along with you. Give as many steps as you think might be necessary – it can't hurt to have more than you think you need.
- It may also be helpful to include the cost of your supplies, especially if it was very inexpensive.
- Step-by-step photos are one of the most important components of a successful DIY post. In this case, a picture really can say 1,000 words.
- A photo of all of your supplies and tools will help your readers assess what they have and what they will need, in order to follow your directions.
- A photo of yourself modeling the finished product is also helpful and inspiring to your readers.
- As with anything else on your blog, be sure to give credit where credit is due. If you're inspired by a certain designer or editiorial, link out to it, and post a photo if you have one.
- Especially if your project is taken from or inspired by another blog, tell your readers and provide a link. (We bloggers have to support each other!)
- On Twitter, a DIY post is a great excuse to use hashtags. Also, use ‘@' mentions for any brands, designers, or bloggers that inspired or were use in your post.
- Post an Instagram photo during the process to tease your readers and build interest and excitement.
We asked some of IFB's favorite and most successful DIY bloggers for their best tips on how to create a top-knotch DIY post:
Grace Atwood, Stripes & Sequins
Get your DIY on during the day! Pictures turn out so much better when the lighting is right. When possible, I set aside Sundays for my (to use a ‘PS I Made This' term,) crafternoon! And don't be afraid to make mistakes or totally start over again. Some of my best DIY projects started as something entirely different than the end result. Lastly, for inspiration, scour the internet. I peruse my favorite fashion sites & stores daily to get ideas for DIY projects. From Net-a-Porter to Target, there is inspiration all over the place! Pinterest is another wonderful place to get ideas.
Jenni Radosevich, I Spy DIY
You don't have to be a professional photographer to get great step-by-step photos! Shoot in natural sunlight or a well lit room, try shooting on a light colored back ground, and take a few shots of each step in case one is blurry.
1. Keep it simple: The best thing about a great DIY is making it accessible to every reader. Not everyone owns a sewing machine or the skills to use power tools so using simple tools that get the job done helps everyone get to try their own!
2. Stay original: If you try a DIY that is already over the internet just show your readers how you made it your own and just link to the directions so they can try it themselves. Saves you a lot of time for posting your own directions and allows you to give some tips of your own that helped you while troubleshooting the craft!