When you spend as much time browsing style blogs as I do, you pick up a thing or two. You see a lot of really great things, and a lot of really not-so-great things. All these posts help me glean new ideas for my own blog, and remind me of methods to avoid as well.
I think my biggest pet peeves among blog posts come from shopping posts. I see far too many poorly constructed posts featuring one or all of the following:
- An endless, takes-forever-to-scroll-through list of images
- Said endless list, with incorrect or inactive links
- Collages or image lists with no links at all
- Low quality images
- Collages that just aren't pretty to look at
I think shopping posts that showcase your personal style, your favorite stores and trends you love are a great way to communicate with readers. I try to post something like that at least once a week on my blog, because these types of posts give people tangible and constructive insight to how I think and provide a nice break from gratuitous photos of myself in different outfits.
That being said, here are my top tips for creating a shopping post that will look pretty, excite your readers and inspire great purchases!
Create A Gorgeous Collage
- Use a site like ShopStyle or Polyvore that lets you easily select items from popular online shopping sites, and arrange them freely. If you have Microsoft Office, Powerpoint is also a great tool for collaging. If you're a little more tech savvy, Photoshop lets you do just about anything with your images.
- Try to keep items proportional, ie don't make the shoes or a watch gigantic in comparison to a dress.
- This isn't always possible, but I prefer to combine pieces that are shown off-model. I find it looks much more clean and professional. Random half-bodies and complete looks next to floating sweaters and jeans looks confusing and cluttered.
Present One Idea At A Time
For me, a really important component of a great blog post (no matter the subject) is to have a main idea. I like to think of it like an essay for school, that needs a thesis. It sounds so basic and like a bit of a no-brainer perhaps, but looking at your blog as a publication rather than a stream of conscious will result in stronger posts with more reader appeal.
- Trend Story: Pick a trend that you love, and build your story around it. If you want to post about, say, military-inspired, pick your favorite pieces, and perhaps even merchandise them with other items you might pair with each.
- Outfit(s): Another way to set up a shopping story is to build a complete outfit. Perhaps you have an event coming up, or you've dreamed up a scenario and a perfect look to go with it. Create a whole ensemble from the shoes to the accessories to inspire your readers and yourself!
- Color Story: A color story is just another type of trend story, but I find they're very visually appealing, and inspiring. Pick a wide range of pieces, from accessories, to beauty products to give your post depth and diversity. (Here's an example from my personal blog.)
- One Special Piece: I often use this type of post when I've become completely obsessed with a certain pair of shoes, sunglasses, whatever the case may be. I post a nice large image of said item, and below it include it's name, price and the e-tailer that sells it. I also like to give some background as to why I love said piece so much, and how I plan to style it. (Example)
- This is a quick note: be sure to hyperlink your pieces to where you found them. The whole point of a shopping story is for your readers to become hopelessly in love with your sense of style and want to emulate your excellent taste – so let them!
- Test your links to make sure they connect properly.
- Make sure your hyperlinks are a different color than your main text, so they're easily accessible.
Do you include shopping posts on your blog? Any tips you think I may have missed? Please share your favorite shopping posts and tips in the comments!