A few weeks ago, a personal friend (who doesn't blog) sent me an article, If you wouldn't do your job for free, the QUIT about finding a career that you're passionate about. She thought of me because of all the years I spent blogging without a single paycheck.
Now, I'm not saying that bloggers shouldn't get paid. I'm saying what is the competitive advantage for being so passionate about something you would do it for the love of doing it? You would do it with gratitude, gratitude for being fortunate enough to have the time and resources to do something. You would do it with the spirit of discovery. You would do it because you have fun doing it.
Think about what that means for blogging. Why blogging had taken off like it had, most of us don't get paid, but we have healthy blogs with an engaged audience. Our audience is engaged because we blog for the love of telling a story, and for the love of sharing with the community, and they see that. We put our hearts into our blogs without knowing exactly what would come out of it, some would call that love without abandon.
Putting love into our blogs is what makes the medium so human.
Can you do that and get paid? Yes of course. But as social media is so time consuming, so demanding of our resources that it would take real passion to push it to the next level. You have to really love something to put everything you have into it, and that love is really the thing that will set you apart from anyone else.