Erica Domesek is the founder, editor and author of P.S. – I Made This…
IFB caught up with her last week to find out about how she turned her love for fashion, design and do-it-yourself projects into a full-fledged media company, by starting with a blog.
TELL US A LITTLE ABOUT P.S. – I Made This…?
P.S. I Made This… launched 3 years ago, when basically my personal and professional life collided. I had friends coming over and I was teaching them how to make things, like a little craft club, and when I would get compliments on things I’d say, “P.S., I made this!”
I started out working in fashion, doing set design, probs and window dressings for places like Kate Spade, Anthropologie and Teen Vogue. I wanted to transition from behind the scenes to more in front, so I started a Tumblr, before anybody really knew what it was. It all started with this “I see it. I like it. I make it.” concept, and has now turned into a DIY media company.
HOW DO YOU MONETIZE P.S. – I Made This…?
P.S. – I Made This… has evolved from a blog into a full DIY media company, including the P.S. – I Made This… book that came out in the fall of 2010. We monotize through branded entertainment, publishing, live events, non-traditional marketing and advertising, and 360 programs. We create exciting content for brands that can be syndicated on their sites as well.
HOW HAS BLOGGING EFFECTED YOUR CAREER?
So many people say they are “bloggers,” – and that’s how P.S. – I Made This… started. We curate and publish our content once a week, and we highlight events and products, as well as keep a conversation going via social media. In that way, the core will always remain in digital, but now its’ just a portion. The blog launched the whole P.S. company, and it became my career, which is what makes it so special. Everybody has a voice, and everybody has an opinion, its just exciting that we live in a time when we get to share that in so many ways. My goal with blogging is to entertain, educate and keep everybody active in the conversation, because we really are a community.
WHAT ARE YOU WORKING ON NOW?
We have a lot of exciting things in the works. I’m currently working with Via Spiga and Bloomingdales on some really fun events, and we’ve created some very cool travel and shoe bags. I’ve also got events in Virginia and New York, as well as an upcoming project with Frye – and not to mention Halloween projects for P.S. – I Made This… and other brands too!
WHAT IS THE MOST IMPORTANT PIECE OF ADVICE YOU WOULD GIVE TO ASPIRING BLOGGERS?
First, ask yourself: Why do I want to do this? Is it for fun and for lifestyle? Or, is it for business, because there are two distinct ways to go about it.
If you’re blogging for fun, do what makes you happy, show what you’re interested in. Post it, share it, get it out there – whether it be a Tumblr or a true blog – just whatever you’re excited about. Your blog can be your resume; it’s an extension of who you are and what you believe in, so make sure its true to you. Have fun with it – believe in it – do something you love.
If you’re blogging for business, have a concept of something you love or something you know a lot about. It’s important to have a strong point of view and be able to educate people.
How are you contributing to your life, to their life? What do you have to say? If you’re looking to figure out a way to monotize, look into ad networks, and educate yourself. Nobody expects you to know this stuff right off the bat, so if you’re serious, take the time to learn about these things first. You’ll pick up stuff as you go, because we’re all still growing with the Internet as it grows.
Lastly, talk once, listen twice!