Were you one of the people anxiously waiting for the iPhone5, and was incredibly let down when they came out with the iPhone 4S? I know I was.
The truth was, I left my iPhone3s in the back of a cab in London, and was going between which I hated more, the Android or the Windows phone. So I had to get the new iPhone4S when it came out, and was generally surprised on the cool new features it has.
By now you have heard of Siri, she's the voice activated robot that lives on your phone. She's handy, but to tell the truth, I don't use her much. What I do use on the other hand is the voice tools. You can actually tell Siri to text one of your contacts (and if you set up one of your contacts as Twitter, you can tell Siri to Tweet.) I have found this voice texting amazing for times like running down the street or talking and trying to take notes.
While if you start talking MEGAPIXELS to me, I'll start talking ZZZZZZZ. In other words, tech specs make me fall asleep. However, I do understand that the new phones have great image quality, and can take photos in low light. I work in a windowless office, and was still able to take a halfway decent photo of my shoes. The flash, while still harsh, is pretty decently powered. Apps like Instagram, really help to zazz up the depressing undertones of mobile phone pics, but all in all, I'd say they have really made a step up.
Mobile video has been on the up and up for a while now. The new iPhone4S now makes video in 1080p which is HD quality, and will upload video straight from your iPhone to your Youtube Channel. It really take seconds. I just did this 5 minutes before posting:
There are also great apps you can use to help edit. While mobile video apps deserves a post in it of itself, Videolicious really enables you to produce beautifully edited videos by walking you through a process. Great for attending events, like when I went to the Tory Burch preview, with my phone, I was able to make an edited video right on location.
This is a game changer in terms of making it easy to film, produce and share video work, and will be interesting to see how fashion bloggers latch onto the iPhone given it's power to help produce quality content on the go.
Back in the day, I used to marvel at how tech bloggers could live blog, as fashion needs a lot more care in it's photographic voice and in tone, but the iPhone is certainly making strides to enabling fashion bloggers to tell their visual stories in real time.