Professional Blogger Spotlight: Grease & Glamour

Tell us a little about Grease & Glamour?

 

Grease & Glamour started as a personal style blog in 2009 while I was still in college. I moved to New York City and that's when it really started taking off. It's changed so much since then, and it's still constantly evolving, but now I showcase my style (and others' a.k.a. my style contributors) through the eyes of ‘Grease‘ and ‘Glamour‘ – two polar opposite worlds that embody fashion, and most importantly – NYC culture!

 

How do you monotize Grease & Glamour?

I made my first investment in G&G when I purchased my first DSLR – something I paid off within 6 months (roughly $1K) by doing photo shoots of other people – they saw my work on my blog and wanted me to take photos of them. That helped me buy my new (and more expensive) DSLR, which has been paid off doing the same. I was pretty soon contacted by several SEO agencies that paid me to post opinions on their clients' products/brands. These were tricky because I wanted to make sure I a) disclosed the information to make sure my readers knew I was being compensated and b) stayed true to my honest opinion of the products/brands. I've also been contacted by PR agencies or fashion companies and paid in the form of endorsements.

 

A blog shouldn't be an end-all, be-all. Just like Twitter/Facebook, a blog is a channel. If you want to make money, your blog should lead back to something that has a business model. Are you a stylist? Owner of an online boutique? Designer? Photographer? Journalist? Find out what it is that you can do to not only monetize your blog, but provide you with the building blocks of an actual career.

 

What roll does social media play in your blogging life?

 

Social media is my every day, all day – it's such a huge part of blogging, since everything in the digital space is interconnected. It provides much more value for me now that I have a blog. I'm not just using it as an emotional outlet – I'm actually using it to drive people somewhere.

 

How has blogging effected your career?

Blogging has served as proof. In this day and age, talk is even cheaper than it used to be. It's tough to meet people and be taken seriously if you don't have anything to show for what you're saying. My blog allows people to see my skills and passions, without me having to explain any of it all. It's brought me more business, insight and respect than I could have ever imagined! Not to mention the community and friends! I've met so many great people while blogging – people who share the same interests and passions as I do – and that's amazing.

 

 

What is the most important advice you would give to aspiring bloggers?

 
Keep going. Stay different. Educate yourself in the digital space. Explore social communities. Be patient. Trust your opinion. Find a mentor. Never stop dreaming. Don't be scared to email or walk up to people “bigger” than you. If they don't reply, make sure you make them regret that one day. Remember why you started this and stay motivated!

 

You can follow Jinna on Twitter here.

 

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15 Responses

  1. Bella Q

    And yet another wonderful feature.
    This is going on a pillow: Keep going. Stay different. Educate yourself in the digital space. Explore social communities. Be patient. Trust your opinion. Find a mentor. Never stop dreaming.

    LOVE.

    Reply
  2. Shelia N. Roseboro

    Absolutely wonderful…I love and admire your words of inspiration.This inspires me to continue with my Fashion Blog and to never give up!Thanks and keep up the great work!

    Reply
    • Jinna

      Thanks Shelia – it’s like a chain reaction among us. I’m constantly inspired at all of the bloggers I meet/tweet/collab with. From the creativity to the passion to the drive to the ambition to the style (of course) – it’s like a circle of internet love. =P

      kumbayah?

      LMAO! Thanks for your sweet words, though. Means so much! I’m going to check out your blog! Looking forward to speaking soon, xo

      Jinna

      Reply
  3. Emmy

    I love how she was able to monetize her blog not just through banner ads and such but also being hired for photography (a la The Sartorialist).
    Great feature.

    Reply
    • Jinna

      Emmy, thanks! At first it was a bit nerve-racking to ASK people for money when shooting them, but ironically enough I have been approached by people offering money, so it never made it too difficult. We’re always investing in DSLRs and stuff, I figured if I could take photos of clothing/accessories, I could also take photos of people(?)

      Hope to be tweeting/chatting with you soon! xo

      Reply
  4. Tanja

    Wonderful – Grease and glamour is always an interesting stop… I really like the style and design.

    And I have also to agree to most important advice – never give up and find your personal way for your blog – get a little bit out of the mainstream and still be yourself…

    Reply
  5. Katherine

    This interview is great. Jinna is so well versed. I love the line – “Find out what it is that you can do to not only monetize your blog, but provide you with the building blocks of an actual career.” So true!

    Reply
  6. Adela

    Wow Jinna I love how you reply to all your comments! Shows dedication.
    Your words are very inspiring. I’ll keep them in mind 🙂
    And I’ll definitely never give up.

    Adela xxx

    Reply
  7. Keri A

    This was a great inspirational blog. I am a newbie to the blog world and though I’m thoroughly versed in facebook, I’m new to twitter as well! You have given me some things to think about and I have a feeling I will have a lot more in the near future 😉

    Reply
  8. Vanessa

    WOW, WOW and MORE WOW!! Your blog is so AMAZING….I love that you can choose an experience, how smart is that! Keep up the great work

    Reply