A while ago, I posted about ways to kick-start your holiday blog-posting before Halloween. Did that freak you out a little? I think it might have. But, guess what? Thanksgiving is next week. That came out of nowhere, am I right?
So if you're going to be blogging through the holidays, treating your readers to party dressing tips, cookie recipes, decorating ideas, etc. – you're also probably thinking of assembling gift guides! Gift guides are my favorite kind of posts to put together around the holidays because I love giving and recieving presents, and I can't resist a good collage.
Here are IFB's top tips to help you craft amazing gift guides to inspire and motivate your readers!
Make a collage: This is the easiest and most visually appealing way to display your gift ideas to your readers. Use a platform like Polyvore or ShopStyle, or if you're feeling really ambitious, use a blank Microsoft Powerpoint slide to arrange images any way you like, then provide links in the body of your post.
Double-check your shopping links: If ever there were an occasion to be extra diligent with your hyperlinks, it's during the holidays. Shoppers in a pinch are extra testy, don't you know…
A great time for Affiliate Links: If you're involved in an affliate links program like RewardStyle, gift guides are a great way to earn a little extra money so you can buy gifts yourself!
Consider creating seperate gift guides for different recipients: I like to use this strategy because it gives me a much larger pool of content to post throughout the holiday season. It's also a practical approach since most of the people you're thinking of probably have different tastes and desires! You can make them thematic or realistic, I usually do a bit of both. Here are a few characters you might make guides for:
- Mom, Dad & Siblings
- Best girlfriend
- Secret Santa gifts for anyone
- The Tech Geek
- The Girl Who Has Everything
- Boss, Professor, Client
- Your neighbor camped out at Occupy Wall Sreet
Options based on budget: You know this already from our video about titling posts, but readers love numbers. They love numbers, prices and tips! And who doesn't like to save a little during the Holidays? Some people have a list a mile long, so any steals you find will be much appreciated. A great incentive for people to check out your gift guide is to market them within certain budgets. For example:
- 10 gifts under $20
- Gifts for your boyfriend for under $50
- The best presents for $100 or less
Be all-holiday inclusive: This is only a suggestion. Your blog is your own personal publication, and you can celebrate and gift-shop for any holiday you choose. I just know that my readers come from all over the place, and I know that probably almost as many of them celebrate Hannukah as celebrate Christmas.
Or, be no-holiday inclusive: I think it's important to mention that just because we're talking about gift guides and holiday posting a bit here on IFB, doesn't mean you should feel obligated to follow suit. You may not celebrate any holidays at all – and that's okay! Like I said, your blog is your perogative, your choices, your voice and a slice of your life. Don't feel like you have to conform to the consumer-driven content that can overwhelm this season if it isn't you.
Will you be creating gift guides for your blog this season? How do you like to put them together?