By Elissa Stern of Dress With Courage
One of the fastest growing social networks in the world right now is not Facebook or Twitter. Instead, it is Tumblr. In the past year alone, Oscar de la Renta, Tory Burch, Gucci, Kate Spade and Modcloth have all created Tumblrs as extensions of their Twitter, Facebook and main sites. In the four years since its inception, Tumblr has proven to be a key player in the arsenal of tools used by fashion bloggers to both promote their content and become more involved within the blogging community.
With an easy to use interface, platform that supports high-resolution images, and built-in community that repeatedly shares content, bloggers are using Tumblr microblogs to supplement blogs on traditional platforms such as Blogger and WordPress. Approximately 180 of the top 1,000 Tumblr blogs are fashion related, and what’s more, fashion-related Tumblr posts are reblogged on a much greater scale than general Tumblr posts and therefore much more likely to go viral. As a result, chances are high that a Tumblr microblog could lead to explosive traffic to your Blogger, WordPress, or self-hosted site.
There are many ways to use Tumblr both to promote blog posts and increase traffic:
- Repackaging content: Some Tumblr users excerpt existing posts and photos with a link back to their blogs. Much like Twitter or Facebook, Tumblr is an excellent way to drive traffic back to your blog without a heavy investment in new content creation. In addition, Tumblr allows you to create an ‘about’ and ‘contact’ page for your Tumblr blog, which makes it easier for your current and future readers to find out more info about you and your blog.
- Reblogging content: Tumblr is largely about posting and reblogging visual content between members. Consistently uploading content on Tumblr permits you to easily grab the attention of Tumblr users who might not know about your blog. The more content you upload, and the more people you interact with, the more will interact with you.
- Posting original content: Tumblr can be used as a platform to expand topics you weren’t able to fully explore in a blog post. Whether you’d like to include more images; discuss fashion inspiration behind a specific outfit; or flush out a concept you felt restrained to explore on your blog, Tumblr is the perfect platform to do so.
- Redirecting users: Though re-blogging is already built-in, Tumblr gives followers the ability to join you on a variety of available media. Tumblr provides options for users to include their own domain name, set up RSS feeds from other blogs, and import videos from personal YouTube, Twitter, and Flickr accounts. Users can also include bookmarks from Digg, Delicious, and StumbleUpon. In addition, Tumblr microblogs can be linked to Google analytics in order to track traffic sources, bounce rate, and time spent on pages.
Do you have a Tumblr account? Do you blog on Tumblr, or use a traditional platform such as WordPress or Blogger? Or have you created a supplemental Tumblr to a blog?