When I first started blogging in 2009, my blog was just a self-contained passion project. I was shy about sharing it with anyone, I had no idea what I was doing, and didn't expect anyone outside my friends and family to read it – especially other fashion bloggers. I can't really remember now how or when things started changing, but I joined Twitter, created a Facebook fan page, and started posting between one and three posts per day, every weekday. I didn't have a full time job, so I had ample time to craft my posts and build up a strong archive of content pretty quickly.
In my mind, it feels like my Twitter following, my addiction to social media and my relationships with other bloggers grew in step with my blog content. The more content I had, the more I had to say on Twitter. The more I said on Twitter, the more people started following me. The more people followed me, the more motivated I was to put out content. It was organic and natural, and I didn't feel like I had to work for it. Was I just lucky?
The landscape of fashion blogging has changed dramatically since I started mine, and I haven't even been at it that long. I get the impression from bloggers just getting started now that you have to come at this vocation from day one like The Perfect Storm: bringing the heat with both community building and quality content.
Since I am already so entrenched in the community, with a great following of readers, commenters and followers who I adore, as well as a good undertanding of what kind of content said followers respond to and enjoy on my blog – I wanted to open this topic up for discussion with all of you! Does content rule? Is it pointless to have content without a community to share it with?
Some things to think about:
- Who did you first share your blog with when you got started?
- Did you join Twitter before you started your blog? After? Simultaneously?
- Why did you start your blog? Did you know people who had them already?
- Do you blog because you like to write and explore fashion? Or do you want a space to talk with others about your mutual love of fashion? Is it a little bit of both?
- How often do you post? How often do you tweet? Update your Facebook?
- Do you see a relationship between your posting frequency and the growth of your community?
- How important is it to you to have relationships with other bloggers? Are you a lone wolf or a pack dog?
- What do you hope to get out of blogging? A job? A new social circle? Just a diary of your adventures in fashion? All these things are legitamate and understandable reasons for blogging.
Content vs. Community – where do you stand?
Let's get a dialog going in the comments, shall we?
[Image via shut up, i love that shirt on you.]