Ahhh. The holidays. Parties, presents, travel, snow, a change in winter attire. Also, travel, parties, work overload, families, holiday shopping, and everything else that takes away from our time online.
I don't know about you– but I always find a huge drop in traffic around the holidays. It's a bit depressing. Logically, I understand that people are more busy, are spending less time online in general, and are spending less time on blogs. HELL– *I'M* spending less time online and less time on blogs!
I took this opportunity to chat up some of my favorite bloggers– who have been around! These are all ladies who I love for not only having excellent sites, but for the longevity in fashion blogging. They've seen a few holiday seasons come & go, and I trust their expertise on dealing with holiday traffic slumps and the blogging blues!
From Sarah of Style It:
I believe that everyone experiences a traffic drop during the holidays. It's hard to not take it to heart – I know many bloggers do, especially those who are just starting out – but the best thing that you can do to avoid a big dip is to keep producing great content consistently. If your readers know to come to you for a certain post or feature on a specific day of the week, don't let it fall off just because it's a holiday. After all, everyone needs something to read when too much family time becomes awkward ;).
From Julia of Fashion Pulse Daily:
There is definitely a drop in traffic on actual holidays, and sometimes the day before, as I think a lot of readers tend to come to the site when they are at work. I've just learned to accept it and that's the way things go; I'm busy too around these times of year, and so I think, if people are opening the newsletter or heading to the site to read, what would they like to see when there's so much extra buzz going on? Sometimes I just post a “Happy __” for the holiday, or take the time to post a thank you for the continued support of the readership. Holidays are meant to be a break from the usual routine, so I think people understand, and expect, that bloggers need that break too, and if you decide not to post content on a holiday, people will empathize, and better yet, probably not notice! Just remember that it's not personal and get back on the horse by having some great content queued and ready to go for when everyone is back to their regular schedules. You can also use this time productively, to do some analysis; perhaps look at your stats more closely, and get to know your readers, demographically, even better so that you can cater content to them more succinctly in the future.
From Grechen of Grechen's Closet:
Generally, because I am more shopping focused, I don't see very big decline in traffic during holiday season; in fact, I do quite well from Thanksgiving on. I do notice a decrease in engagement with my readers though: comments are WAY down and I don't get as many emails. That's what I miss the most – the interaction & comments – but those come in cycles, just like traffic. I try to ask more questions, have more fun during “down” times, but people are focused on other things than reading & commenting on blogs right now. And that's okay. Use this time to take a step back, forget about traffic and remind yourself what's important and why you started blogging in the first place.
From Mallory at Miss Malaprop (whose candor I love in this!):
Honestly I don't worry too much about it. Sometimes if I go on vacation while the rest of the world is not, I might pre-schedule extra posts, or look for some guest bloggers, but during the holidays I usually just let myself take the days off if I feel like it. As they say... on your deathbed, are you going to look back on your life and say, “Gee, I wish I'd worked more?”
How do you handle the drop in traffic and engagement during the holidays? Do you use it as a chance to give yourself a break or do you work harder than ever to keep people coming back for more?
Image by Mukumbura.