Fashion Traffic School: How to Set Affiliate Marketing Goals

This is the fourth and final post in a series of four posts to help you monetize your blog using affiliate marketing, sponsored by Fashion Traffic. (Read the first posts here.)


Throughout this series, we've been exploring and discussing how fashion bloggers can monetize their sites using affiliate networks. We've explained what it is, what kind of content can drive sales and heard tips from bloggers who have used them. For the last post in the series, we want to help you set goals and put some action behind them!


Naming a goal is one thing. For example, someday I hope to be the Editor-in-Chief of Vogue. That's a goal that is very, very far away. It's not impossible, and I'm not wrong for wanting something that ambitious. However, I know that reaching such a place takes achieving smaller steps along the way. In the same way, starting with smaller, obtainable goals with your affiliate links will help you reach your larger ones.


Here are some things to consider when setting goals for your blog:


How many affiliate-friendly posts will you include each week?

  • Same as with becoming a very important magazine editor, start small here. Perhaps for the first month, you'll include one or two posts a week with affiliate links. When that becomes easy, challenge yourself to add a few more each month, but keep in mind your quality and relevance.

How many links do you want to put in each post?

  • This will probably vary with the type of posts you use your affiliate links in, but setting concrete goals and numbers for yourself will keep you focused and motivated. For example, a shopping post may have five links, while an outfit post may only have one or two.

What monetary amounts will you aim for each month? Each quarter? Each year?

  • In my personal experience, this is the most critical part of the goal-setting process for affiliate networks. In the same way, it's one that I'm both focused and realistic about. For 2012, I'll be starting small, with a goal of perhaps just $5 per month. Once I achieve that, I'll add more and more money to my monthly goal, and after a few months, set a goal for the year. Alternately, you could start with a sales goal for your year, and work backwards to create smaller monthly or quarterly goals.

How will you stay motivated when your goals aren't reached?

  • I don't want to rain on your parade before you've even started marching, but you may encounter roadblocks on your path to monetization. Just like with any goals you might set in life, you have to be ready to bounce back when they take longer than expected. How will you bounce? Will you up the number of links in your posts? Will you include more links in your social media? Have a plan so you can crush your roadblocks and march on to monetized blogging bliss!

How can your goals help you stay creative?

  • Like we've discussed in previous posts, committing to using affiliate links to monetize your blog can be a way to stay creative. Challenging yourself to use links in as many posts as you can will open your mind to new and fun ways to talk about your favorite retailers and brands.


What kinds of goals do you set for your blog? How do you stick to them? Share your goal-setting and achieving tips in the comments!


[Image via Eat, Sleep, Denim]


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9 Responses

  1. Ashe

    “How will you stay motivated when your goals aren’t reached?”

    Thank you for including this angle, Taylor! It’s so hard to think of the negative side of our endeavors, but so important! I love the idea of having a back-up plan in place for how to push yourself to reach those goals when you haven’t.

  2. Stephanie

    Thank you Taylor for this post. It’s very motivating and incredibly informative, but at the same time it forces you to be smart and realistic. I’ve been blogging since August 2011 and my blog is still in it’s infancy. I’m very interested in possibly working w/ affiliates and have greatly appreciated this series.

    Thanks again! 🙂

  3. Chic Mendez

    Excellent job on this post Taylor!
    I have a friend who runs a successful fashion blog now. She used to just dream about being a fashion designer, which motivated her to finally start blogging. Now, she has lots of followers. I guess she just really made the most out of the benefits that social media sites offer in terms of potential followers and fans. She’s also open to the idea of giving out freebies like accessories and other chic items. Maintaining a fashion blog can be really hard at first. But if you’re creative and motivated enough to do it, you can definitely succeed in it! How about you Taylor? What are your thoughts about keeping oneself motivated in terms of being creative and artistic for fashion blogs?

  4. Kalee

    I know it sounds so silly, but I never thought about setting an affiliate goal for my blog. I’ve just focused on getting out as much good content as possible, but in order for me to monetize my blog I really need to think about my monetization goals too!! 🙂 (duh on my part lol!) Thank you for the information and tips!

  5. WikArt

    I’ve just recently started blogging and it’s motivating to read your post! thanks for sharing it 🙂 I’ll read 3 previous ones as well.