Throughout this series, we've been exploring and discussing how fashion bloggers can monetize their sites using affiliate networks. We've explained what it is, what kind of content can drive sales and heard tips from bloggers who have used them. For the last post in the series, we want to help you set goals and put some action behind them!
Naming a goal is one thing. For example, someday I hope to be the Editor-in-Chief of Vogue. That's a goal that is very, very far away. It's not impossible, and I'm not wrong for wanting something that ambitious. However, I know that reaching such a place takes achieving smaller steps along the way. In the same way, starting with smaller, obtainable goals with your affiliate links will help you reach your larger ones.
Here are some things to consider when setting goals for your blog:
How many affiliate-friendly posts will you include each week?
- Same as with becoming a very important magazine editor, start small here. Perhaps for the first month, you'll include one or two posts a week with affiliate links. When that becomes easy, challenge yourself to add a few more each month, but keep in mind your quality and relevance.
How many links do you want to put in each post?
- This will probably vary with the type of posts you use your affiliate links in, but setting concrete goals and numbers for yourself will keep you focused and motivated. For example, a shopping post may have five links, while an outfit post may only have one or two.
What monetary amounts will you aim for each month? Each quarter? Each year?
- In my personal experience, this is the most critical part of the goal-setting process for affiliate networks. In the same way, it's one that I'm both focused and realistic about. For 2012, I'll be starting small, with a goal of perhaps just $5 per month. Once I achieve that, I'll add more and more money to my monthly goal, and after a few months, set a goal for the year. Alternately, you could start with a sales goal for your year, and work backwards to create smaller monthly or quarterly goals.
How will you stay motivated when your goals aren't reached?
- I don't want to rain on your parade before you've even started marching, but you may encounter roadblocks on your path to monetization. Just like with any goals you might set in life, you have to be ready to bounce back when they take longer than expected. How will you bounce? Will you up the number of links in your posts? Will you include more links in your social media? Have a plan so you can crush your roadblocks and march on to monetized blogging bliss!
How can your goals help you stay creative?
- Like we've discussed in previous posts, committing to using affiliate links to monetize your blog can be a way to stay creative. Challenging yourself to use links in as many posts as you can will open your mind to new and fun ways to talk about your favorite retailers and brands.
What kinds of goals do you set for your blog? How do you stick to them? Share your goal-setting and achieving tips in the comments!
[Image via Eat, Sleep, Denim]