Measuring a blogger’s influence can be tricky. Along with your basic statistics, there is Facebook, Twitter, Instagram, Google + and all the other social media platforms waiting to be added into the “influencer” pot. Enter Klout, the start-up that measures users social media relevance and influence through algorithms. Sounds fancy and fail-proof, right?
Wrong. I recently entered my social media accounts into Klout and guess what? It stated that I was an influencer in blueberries and bacon. Say what?
The problem with Klout lies in its inability to actually see its users. To actually understand them. Sure, it can mathematically create an equation that somehow summarizes you as social media user, but what about me as a person? I rarely eat meat and blueberries so how did I become an influencer?! I probably talk about shoes that are blueberry-colored but that is as close as it gets.
According to Klout, it “measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more.” The key word in understanding Klout is data. Everything you say and everything you like equals into your Klout score. It’s all about numbers and less about you as a blogger.
Yes, Klout can be a fun tool, especially for those who want to see potential marketing opportunities or get insight into their social media profiles. But do I use my Klout score for anything? nope. Do brands ask what my Klout score is before working with me? Nope.
Sorry Klout, I think that I have a better idea of what I’m all about, not a computer that breaks me down into an algorithm.
ps: no blueberries or bacon were consumed while writing this post.