Professional Blogger Spotlight: The Glamourai

This week's professional blogger spotlight is on Kelly Framel of The Glamourai. Her's is a blog I've been reading for years, and it's been a pleasure and an endless supply of inspiration to see her blog absolutely take off over the past year or so. IFB interviewed Kelly this week to find out a little bit more about how she started her blog, what she's working on now and her tips for aspiring style bloggers.


Tell us a little about The Glamourai?


I started my blog in September 2008. At the time, I was working as a designer at a fashion house, and we were in the midst of finishing an Asian textile-inspired collection. Since my birthday falls just before Fashion Week, I threw a similarly themed costume soiree with some friends. Everyone was wearing kimonos and such. Through the course of the night, we all made up party names for each other – and I was dubbed The Glamourai. Two days later, I nabbed the domain and began blogging!


How do you monetize The Glamourai?


Currently, it’s monetized through sponsored posts and brand collaborations, as well as through affiliate relationships – though I’m currently working on a redesign that will allow me to sell limited ad space. However, I never want the blog to feel like anything other than my own creative perspective, so I’m very careful about who I work with and how. I need to have total creative control over everything that ever makes the page.


What role does social media play in your blogging life?


It seems like social media has a hand in everything I do these days! If it’s not on the blog, I’m Instagramming it or tweeting about it. I use Facebook to post not only links to new stories, but also extra photos that inevitably get cut from the site. So each channel supports the blog but offers its own unique content as well. Keeping them all updated keeps things interesting!


Can you tell us about any exciting upcoming projects?


There are several massive projects I’ve had marinating for a while, but I’m superstitious about sharing them too soon. I will say I’m really proud of the work I recently did in Malibu with Jamie Beck and Kevin Burg, for Kelly Wearstler’s new clothing line. It’s been fun getting to finally share a bit of that on the blog this week.


How has blogging affected your career?


I went from designing clothing for one house, to getting to collaborate with dozens of cool companies at once – it’s really opened up a host of new possibilities within the industry for me. I’ve tried to choose projects that not only interest me, but also teach me something or let me try something I haven’t done before. Blogging has obviously lent a certain momentum to my career, but I want to be working in this business for a long time, so I’m very conscious about trying to learn and grow with every new opportunity.


Do you have a blogging resolution for 2012?


In the immediate future, I’m really excited to finish and launch my redesign. With it, I’ll also be rolling out a cool shopping component to the site. And I’m planning to do more beauty stories and exclusive fashion editorials this year. More than anything, I want to be a place to get inspired everyday, and to see things you won’t find anywhere else on the web.


What's the best advice you give could to aspiring fashion bloggers?


I’d say, if it’s something you’d like to do professionally, then really treat it like a job. Be on time to work by posting consistently. Respect your readers by giving them beautiful photos and properly edited text. Put care into everything you post. Remember that more often than not, a lot of work goes into making something appear effortless – especially in fashion. It requires serious muscle to constantly create compelling content and build an audience. But if that’s something you really love to do, it can truly be the career of your dreams! So far, it has been for me.


You can follow Kelly on Twitter here.


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15 Responses

  1. eyeliah

    I am definitely a huge fan of The Glamourai. I’ve been reading since the beginning and she has done such an incredible transition.

  2. Mike

    Thank you for the inspirational post! Some great advice to those of us entering the fashion blog scene quite a few years late 😉

  3. Jade

    Great advice! And it does seem that social media goes hand in hand with blogging right now – I’m constantly on Facebook or Instagram putting extra photo’s or info that hasn’t made it or doesn’t fit in with the blog post that day.

  4. kimmiepooh

    such an inspiring post! I first started reading the glamourai and I love her approach to fashion, blogging, the whole lot. She’s done some interesting projects over the last year and is definitely one to watch 🙂

  5. helena FIdalgo

    thanks for the great advice, this is a wonderful blog!
    wanna follow each other on bloglovin? im a fan of yours already!